Senior Manager, Customer Marketing Boutiques

Job Summary

The Senior Manager, Customer Marketing Boutiques is responsible for developing and executing customer marketing strategies that drive engagement, retention, loyalty, and long-term customer value. This role is responsible for turning data-driven insights into marketing strategies and driving customer behavior across owned channels, customer programs, lifecycle marketing, and strategic growth opportunities. This role is cross-functional in a matrixed organization, requiring excellent leadership skills to drive our business objectives across the enterprise.

Candidate Profile

• Education and Experience Required:
  • 4-year degree from an accredited university.
  • 5+ years of relevant professional experience in digital marketing, CRM, customer marketing, lifecycle marketing, e-commerce marketing, or related disciplines.
  • Demonstrated success developing and executing customer engagement, retention, or loyalty strategies that drive measurable business results for an ecommerce business.
  • Experience managing enterprise-scale marketing programs across owned channels, such as email, mobile, SMS, social, or other customer communication platforms.
  • Strong analytical capabilities with experience leveraging customer and performance data to inform strategy and optimize results.
  • Experience leading cross-functional initiatives and influencing stakeholders across marketing, product, technology, and analytics organizations.
• Education and Experience Preferred:
  • Experience managing email, CRM, or lifecycle marketing functions at an ecommerce company.
  • Experience managing agencies as well as hands-on experience with ecommerce platforms and email applications.
  • Experience in home, luxury or lifestyle ecommerce businesses.

Core Work Activities

• Develop and execute customer marketing strategies that increase engagement, retention, loyalty, and customer lifetime value.
• Lead customer marketing in owned channels such as email, SMS, lifecycle programs, promotions, and enterprise channels.
• Oversee end-to-end lifecycle campaigns, including planning, segmentation, campaign submissions, copy development, QA, deployment, and performance reporting.
• Drive agencies’ priorities and performance against our business goals.
• Develop and manage lifecycle content calendars ensuring timely, relevant, and intelligently targeted communication throughout the customer journey.
• Manage and report on targeted lifecycle strategies such as welcome, activation, post-purchase, retention, loyalty, and win-back.
• Collaborate with Marketing and Merchandising to develop campaigns optimizing promotion strategy and consumer messaging.
• Define and optimize customer journeys, segmentation strategies, and personalization initiatives to improve customer experience and business performance.
• Collaborate with Enterprise Marketing, Boutiques Marketing, Tech, Data and Analytics teams to align on marketing and automation requirements with broader enterprise priorities.
• Establish testing and optimization frameworks to improve campaign effectiveness, customer engagement, and conversion outcomes.
• Contribute to overall marketing strategies inclusive of seasonal planning, launches.
• Monitor and analyze customer communications and campaign performance, translating insights into actionable recommendations and strategic improvements.
• Present strategies, performance results, and recommendations to senior leadership and key stakeholders.
• Lead data-driven, insight-led decision-making about our customer segments.

Benefits

• 401(k) plan
• Stock purchase plan
• Discounts at Marriott properties
• Commuter benefits
• Employee assistance plan
• Childcare discounts

Washington Applicants Only

• Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
• Marriott HQ is committed to a hybrid work environment that enables associates to Be connected.
• Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

Company Information

• Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
• Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.