Senior Manager, Customer Marketing Analytics

Responsibilities

• Drive optimal efficiency of trade spending through customer and product prioritization.
• Deliver an accurate volume forecast and ensure efficient utilization of production resources.
• Partner closely with Sales, Marketing, Supply Chain, Operations, and Finance to ensure customer marketing strategies translate into profitable growth and operational excellence.
• Lead, develop, and continuously improve customer event and volume forecast analytics to optimize Tableware trade spending efficiency and drive brand share growth.
• Assist Trade Directors in the leadership and execution of customer-level annual strategic plans, including: Customer marketing events, Shelf-level assortment (distribution optimization), At-shelf promotions, At-shelf pricing (every day and event).
• Optimize Tableware portfolio spend across customers and products to ensure trade investments are prioritized toward the highest-return opportunities.
• Drive forecast accuracy and alignment between customer plans, financial targets, and production capacity.
• Provide direction, funding guidance, and budgetary control to field sales managers in the execution of promotional programs for retail customers.
• Serve as a key interface among Sales, Marketing, Supply Chain, Operations, and Finance to ensure forecast accuracy and efficient utilization of production resources.
• Analyze and report marketplace conditions using IRI / Nielsen syndicated data, along with internal and external data sources.
• Provide guidance and decision support to Marketing, Finance, and Supply Chain partners related to trade programs, customer plans, and field sales execution.

Qualifications

• BA/BS degree in a related field
• 7+ years of experience in Consumer-Packaged Goods, preferably including trade management, key account management, customer marketing, and/or field sales leadership
• Strong analytical capability with experience using syndicated data to drive business decisions
• Excellent written and verbal communication skills, with the ability to influence at all levels of the organization
• Proven ability to operate in a fast-paced environment with multiple priorities and stakeholders
• Strong organizational and project management skills with attention to detail
• Demonstrated ability to work collaboratively across high-performing teams
• Proficient in MS Office with high proficiency in Excel
• Ability to work a flexible schedule during key business deadlines
• Experience with consumption data models that support volume forecasts and price elasticities is a plus