Senior Manager, Customer Data & Marketing Analytics – HYBRID in Golden Valley, MN

About the role

The Senior Manager, Customer Data & Marketing Analytics role is a strategic position that combines customer data governance and marketing analytics. This role is hybrid and based in Golden Valley, MN.

Responsibilities

• Lead enterprise customer data strategy across Salesforce, ERP systems, analytics environments, and customer master records.
• Implement customer hierarchy governance, adopt the golden record, set data quality standards, foster data stewardship, and align governance processes.
• Operationalize customer data across a highly acquisitive organization with multiple ERP environments.
• Build foundational measurement capabilities around lead generation, campaign performance, marketing ROI, funnel analysis, and channel effectiveness.
• Focus on building data foundations, defining metrics, standardizing reporting, and improving performance visibility.

Requirements

• 10+ years experience in marketing analytics, commercial analytics, customer analytics, marketing operations, and revenue operations.
• Understanding of lead generation, pipeline creation, marketing influence, campaign measurement, and sales & marketing alignment.
• Strong experience with customer master data, customer hierarchies, MDM environments, customer governance, and data quality initiatives.
• Experience in manufacturing, industrial, technology, healthcare, or complex B2B organizations.

Qualifications

• Bachelor's degree in a relevant field.
• Proven track record of success in similar roles.
• Excellent communication and stakeholder management skills.

Skills

• Strategic thinking and ability to influence executive stakeholders.
• Strong analytical and problem-solving skills.
• Ability to work collaboratively across multiple departments.
• Experience with data governance and MDM tools.

Benefits

• Hybrid work schedule
• Competitive salary range of $150,000 - $175,000 annually
• Flexible benefits package

Pay

$150,000 - $175,000 annually

Schedule

Hybrid work schedule