Senior Manager, Creative Strategy & Activation

Dick Clark Productions is seeking a hands-on Senior Manager, Creative Strategy & Activation to shape and deliver its brand partnership business—from pitch development through flawless campaign execution. This role blends creative thinking with day-to-day project ownership across the partnership lifecycle.

Responsibilities

• Pre-Sale & Creative Strategy
  • Develop insight-driven creative concepts and presentation materials for prospective brand partner pitches
  • Partner with Sales to translate client briefs and RFPs into clear, compelling pitch decks and narratives
  • Contribute original ideas to the department's creative approach for partnership opportunities
  • Support key client and prospect meetings, presenting creative concepts as needed in collaboration with the Sales lead
• Deal Development
  • Work with cross-functional teams to scope deal deliverables that are creative, realistic, and aligned to budget and timeline
  • Partner with Leadership and Sales on deal-level P&L creation and management
  • Flag resourcing or feasibility risks early in the deal-shaping process
  • Draft and maintain deal documentation, scopes of work, and creative briefs
• Post-Sale Activation & Delivery
  • Own day-to-day execution of assigned partnerships from kickoff through campaign wrap
  • Build and manage project timelines, coordinating across cross-functional teams including events, programming, branded content, talent, and social
  • Track deliverables against what was sold, proactively surfacing issues before they become problems
  • Create post-campaign recaps, performance reporting, and case study development
• Collaboration & Growth
  • Serve as a day-to-day point of contact for partner-facing questions on assigned accounts
  • Partner with the AVP and department leadership to identify process improvements across the pre- to post-sale workflow

Requirements

• At least 5-7 years of experience in brand partnerships, sponsorships, integrated marketing, or a related field, with exposure to both pitch/strategy work and delivery/execution
• Strong creative instincts paired with solid project management skills
• Experience managing multiple projects and deadlines simultaneously in a cross-functional environment
• Comfortable presenting ideas and updates to internal stakeholders and, at times, clients
• Excellent written and verbal communication skills

Schedule

Employees work onsite 4 days a week and 1 day remotely, with a focus on maintaining a vibrant and inclusive culture.

Pay

Typical wage range: $105,000–$120,000 plus bonus. Factors that may determine actual salary include skills, years of experience, and comparison to current employees in the role.

Benefits

• PMC-Paid Healthcare: Medical, dental, and vision for you and your family with no employee paycheck contributions
• Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
• Employee Assistance Program
• Life Insurance, Short- & Long-Term Disability
• Paid Parental Leave
• 401(k) Retirement Plan with Employer match
• Company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and savings on wellness, lifestyle, and financial essentials
• Flexible Vacation Policy

About DCP

Dick Clark Productions is the world's largest producer and proprietor of televised live event entertainment programming, including the Academy of Country Music Awards, American Music Awards, Billboard Music Awards, Golden Globe Awards, Dick Clark's New Year's Rockin' Eve with Ryan Seacrest, So You Think You Can Dance, and the Streamy Awards. DCP owns one of the world's most extensive entertainment archive libraries with more than 60 years of award-winning shows, historic programs, specials, performances, and legendary programming.

About Penske Media Corporation (PMC)

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 500 million people. Since 2004, PMC has been a pioneer in digital media and owns over 300 live events, reaching audiences across all screens. PMC is recognized as one of the Top 100 Private Companies in the United States and North America.

• Iconic Media Brands (PMX): Variety, Rolling Stone, The Verge, Billboard, The Hollywood Reporter, WWD, SHE Media, Robb Report, Deadline, Eater, Sportico, ARTnews, Fairchild Media, VIBE, IndieWire, SB Nation, ARTFORUM, POPSUGAR, Gold Derby, BEAUTY INC, Art in America, Punch, The Dodo, and more.
• Live Events & Experiences: The Golden Globes, SXSW, Academy of Country Music Awards (ACMs), Billboard Music Awards (BBMAs), Dick Clark's New Year’s Rockin’ Eve, SXSW London, American Music Awards (AMAs), and Latin Music Week.
• Data & Analytics: Luminate, the premier music and entertainment data and analytics company.
• Global Footprint: Co-headquartered in New York and Los Angeles, with additional offices spanning 14 countries worldwide.