Jobs · Marketing · Virginia

Senior Manager, Corporate Public Relations

The Business of HLTH Podcast · Tysons Corner, VA · 1 mo ago
Marketing$125k–$165k/yrFull-time
We need to output HTML fragment with sections: headings using

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections when posting has real specific content. We need to parse the posting. We need to extract: - About the role: likely description of role, responsibilities. Could be "Cvent is seeking a high-impact Senior Manager, Corporate Public Relations..." etc. We'll need to produce a section with heading

About the role

and then prose

with description. - Responsibilities: list of duties. The posting includes many bullet-like sentences under "Public Relations & Media Relations", "Analyst Relations", "Corporate Messaging, Executive Support and Investor Relations". We'll need to extract those as list items. - Requirements/Qualifications/Skills: The posting includes "10+ years of progressive communications experience..." etc. Also "The Following Would Offer a Strong Advantage". We need to separate required qualifications vs preferred? The instruction: Use headings for Requirements, Qualifications, Skills. We need to decide what content goes where. Probably combine qualifications and skills. But we must not create empty sections. We'll need to see if there is distinct content for each. We have: - Requirements: "10+ years of progressive communications experience spanning agency and in-house roles, with deep expertise in media relations, PR strategy, and executive communications. Hands-on experience owning or co-owning analyst relations programs—including direct engagement with major firms. Proven ability to manage and drive accountability from external PR agencies, including both US and international teams. Exceptional writing and editing skills across multiple formats: press releases, executive talking points, bylines, briefing documents, media pitches, earnings scripts, and Board materials. Experience supporting executive and investor relations communications, including All Hands, earnings scripts, CEO messaging, and Board-level preparation. A collaborative, cross-functional working style—you know how to partner with Technology/IT, Marketing, Sales, CS, Legal, and Finance to surface the right story at the right time. Results-driven mindset—you track metrics, report on outcomes, optimize programs, and are never satisfied with activity for activity’s sake. Comfort operating with speed and precision in a high-accountability, fast-moving environment. Familiarity with PR software, media monitoring tools, and analyst tracking/management platforms. Background in B2B technology or SaaS is strongly preferred; events technology experience is a bonus." That's qualifications/requirements. - Skills: maybe the same list includes skills. Could separate "Skills" as writing, editing, media relations, analyst relations, agency management, cross-functional collaboration, metrics-driven, etc. But we have limited time. Could combine qualifications and skills into one section? But we need to follow instruction: Use headings for each if content exists. We could put qualifications under

Qualifications

and skills under

Skills

. But we risk duplication. Perhaps we can treat the list as qualifications, and then extract skills like "Exceptional writing and editing skills", "collaborative, cross-functional working style", "Results-driven mindset", "Comfort operating with speed and precision", "Familiarity with PR software, media monitoring tools, and analyst tracking/management platforms". That seems like skills. Better: Qualifications: years of experience, experience owning analyst relations, managing agencies, background in B2B tech/SaaS. Skills: writing/editing, cross-functional collaboration, results-driven, comfort with speed, familiarity with tools. We'll need to avoid filler like "strongly preferred" etc. But we can keep. - Benefits: The posting says "We also offer a competitive benefits package, details of which can be found here." That's not specific detail, just a link. According to rule: never create Benefits section unless posting actually states them. It states "competitive benefits package" but no details. Is that enough? It says "details of which can be found here." That's not specific content. The rule: "never emit a heading followed by filler/placeholder text (e.g. 'commensurate with experience', 'not specified', 'N/A', 'varies', 'TBD')". "competitive benefits package" is vague but not placeholder like that. However it's not specific detail. Might be considered filler. Safer to omit Benefits section because no specific benefits listed. - Pay: The posting includes "The estimated base salary range for new hires into this role is $125,000-$165,000 annually + bonus depending on factors such as job-related knowledge, relevant experience, and location." That's specific pay info. So we need a Pay section with that content. - Schedule: No mention of schedule (full-time, etc). Not present, so omit. - About the role: We need a short paragraph summarizing role. Could be the initial description: "Cvent is seeking a high-impact Senior Manager, Corporate Public Relations to join our growing Corporate Communications team. As Cvent continues to expand its global reach, deepen its AI-first product innovation, and lead in an increasingly complex and fast-moving meetings and events landscape, the demand for a sophisticated, proactive communications presence has never been greater. This is a newly created role—one that will directly shape how Cvent engages with, and shows up in, the media and analyst communities that shape our industry’s narrative. This role sits at the heart of Cvent’s external storytelling engine. You will own the day-to-day execution of all PR, awards and media relations activity—narrative development, product launch communications, and executive thought leadership—while supporting and enabling our US and European PR agencies. You will also support and help evolve Cvent’s analyst relations program, ensuring Cvent is consistently visible and top of mind with the analysts who shape our category. As part of the core Corporate Marketing function that reports into the VP of Corporate Marketing, you will be the primary executor who brings the overall communications strategy (including brand messaging, awards/accolades, integrated media strategy, and broader PR/AR/Comms direction) to life. You are equally at home crafting a compelling media narrative, prepping a C-suite executive for an analyst briefing or keynote, managing agency relationships, maintaining Cvent’s corporate messaging and key statistics, and contributing to an earnings script. You hold yourself to high standards, and bring the energy and hunger to take Cvent’s communications team to new heights." That seems appropriate for About the role. Now Responsibilities: we need to list duties. The posting has sections: Public Relations & Media Relations, Analyst Relations, Corporate Messaging, Executive Support and Investor Relations. We'll extract bullet points. Let's list each duty as a separate
  • . Public Relations & Media Relations: - Own the execution of Cvent’s PR strategy across all narratives—company announcements, product news, thought leadership, event coverage, executive visibility, and industry storylines. - Serve as the primary day-to-day manager for Cvent’s US and European PR agencies, driving accountability, setting clear priorities, and measuring outcomes. - Set the standard for how Cvent shows up in the media — directing agency efforts to build and maintain relationships with key journalists, editors, and contacts across technology, B2B, events, and business press, while ensuring a strong editorial calendar and media contact strategy underpin all outreach. - Draft and edit press releases, bylines, op-eds, briefing materials, media FAQs, and spokesperson talking points. - Manage Cvent's corporate awards program — identifying opportunities, coordinating submissions, and tracking recognition across key technology, business, and industry publications. - Collaborate cross-functionally with Marketing, Technology/IT, Sales and Client Services teams to identify newsworthy moments and translate business milestones into compelling earned media opportunities. - Track media coverage, report on outcomes, and continuously optimize agency performance and press outreach effectiveness. - Support crisis communications preparation and execution as needed, in partnership with the Director of Corp Comm, PR agencies and Legal. - Serve as the primary Corporate Communications point of contact for Cvent's India-based PR team, providing regular direction, messaging guidance, and quality oversight for APAC and MEA coverage — ensuring regional output reflects Cvent's global narrative and brand standards. Analyst Relations: - Support Cvent’s analyst relations program, deepening engagement with top analysts at firms including Forrester, IDC, Gartner, and others relevant to the events technology and B2B SaaS landscape. - Develop and execute a proactive analyst engagement calendar—ensuring Cvent is consistently briefing, educating, and influencing the analysts who shape our category. - Track analyst coverage, rankings, and wave/report participation; flag opportunities for Cvent to be included in relevant evaluations. - Partner with Product Marketing to align AR messaging with product strategy and competitive positioning. Corporate Messaging, Executive Support and Investor Relations: - Own and maintain Cvent’s library of corporate statistics, key proof points, and boilerplate messaging—ensuring all materials reflect current, approved figures and positioning. - Provide support for executive keynote preparation, including narrative development, slide messaging, and speaker prep, in coordination with relevant stakeholders. - Assist with quarterly town hall materials, internal leadership announcements, and other executive communications as needed. - Serve as a writing partner for senior leaders on external-facing content, including speeches, op-eds, and contributed articles. - As applicable, support the preparation of earnings scripts, CEO and executive talking points, and Board meeting communications in collaboration with the Director of Corp Comm and Finance/IR teams. Now Requirements/Qualifications/Skills. We'll create Qualifications section with the mandatory requirements: 10+ years experience, experience owning analyst relations, managing agencies, background in B2B tech/SaaS (preferred but still). We'll include as list. Skills section: writing/editing, cross-functional collaboration, results-driven, comfort with speed/fast-moving environment, familiarity with PR software/media monitoring/tools, ability to track metrics, etc. We need to avoid duplication. Let's extract: Qualifications (mandatory): - 10+ years of progressive communications experience spanning agency and in-house roles. - Deep expertise in media relations, PR strategy, and executive communications. - Hands-on experience owning or co-owning analyst relations programs, including direct engagement with major firms. - Proven ability to manage and drive accountability from external PR agencies, both US and international. - Experience supporting executive and investor relations communications (All Hands, earnings scripts, CEO messaging, Board-level preparation). - Background in B2B technology or SaaS (strongly preferred); events technology experience is a bonus. Skills: - Exceptional writing and editing skills across multiple formats (press releases, executive talking points, bylines, briefing documents, media pitches, earnings scripts, Board materials). - Collaborative, cross-functional working style—ability to partner with Technology/IT, Marketing, Sales, CS, Legal, and Finance. - Results-driven mindset—track metrics, report on outcomes, optimize programs. - Comfort operating with speed and precision in a high-accountability, fast-moving environment. - Familiarity with PR software, media monitoring tools, and analyst tracking/management platforms. We could also include "Ability to maintain corporate statistics and key proof points" but that's more responsibility. Now Pay section: include the salary range. Now we need to output HTML fragment with headings

    and content. We must not repeat job title as heading. Not include Job ID etc. We must not include boilerplate like EEO, legal, etc. Already omitted. We must not include application instructions. We must not include navigation etc. Now produce:

    About the role

    ... paragraph ...

    Responsibilities

    • ... each duty ...
    • ...

    Qualifications

    • ... each qualification ...
    • ...

    Skills

    • ... each skill ...
    • ...

    Pay

    The estimated base salary range for new hires into this role is $125,000-$165,000 annually + bonus depending on factors such as job-related knowledge, relevant experience

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