Senior Manager, Conversion

About The Position

Major goals and objectives and location requirements
The Audience Conversion team at People Inc. leads marketing strategies that acquire new audiences and convert unknown users into known. We are seeking a passionate and data-driven Senior Conversion Manager to develop, lead, and execute strategies that drive high-quality user acquisition across a range of brand products and initiatives.

Responsibilities

• Lead the development and execution of audience conversion strategies that drive new newsletter subscriptions and other key acquisition goals.
• Build Audience Conversion roadmaps for assigned brands, contribute to vertical and brand planning, launch new acquisition programs and levers, execute A/B tests, and share performance results, insights, and learnings on an ongoing basis.
• Monitor, analyze, and report on the performance of conversion initiatives to ensure goals are met. Translate data into actionable insights, identify opportunities for optimization and growth, and communicate recommendations clearly to stakeholders.
• Build and manage campaigns within marketing technology platforms. Oversee QA, timelines, stakeholder feedback, and approval processes with strong attention to detail to ensure high-quality execution.
• Stay closely connected to industry news, emerging trends, and audience growth innovations. Conduct internal and external program audits and deliver insights, recommendations, and best practices that strengthen conversion performance.
• Build strong, trusted relationships with brand leaders and cross-functional stakeholders. Proactively anticipate partner needs, offer strategic recommendations, and deliver high-quality work across multiple internal teams, including General Managers, Editorial, Design, Data, Product, Growth, and Audience Retention and Lifecycle counterparts.

Requirements

• Bachelor's degree and/or equivalent experience.
• Experience in acquisition or growth marketing for 4-6 years.
• Strong analytical skills with experience in performance analysis and data-driven decision making.
• Proven track record of driving subscriber and/or email acquisition.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
• Strong project management skills.
• Ability to build marketing campaigns within marketing technology tools.
• Knowledge of onsite targeting/segmentation and campaign optimization.
• Successful track record of managing multiple projects and stakeholders simultaneously.
• Strong collaboration and communication skills, with experience and comfort working cross-functionally.
• Proficient in Google Sheets/Excel and working with large and complex data sets.
• Proficient in Google Slides/PowerPoint.

Qualifications

• Education: Bachelors and/or equivalent experience.

Skills

• Proficient in Google Sheets/Excel and working with large and complex data sets.
• Proficient in Google Slides/PowerPoint.

Benefits

• Salary: $80,000.00 - $90,000.00
• % Travel Required (Approximate): 5%

Pay Range

New York: $80,000.00 - $90,000.00

Schedule

Hybrid 3x a week- (DSM or NYC)

Benefits

• Unlimited paid time off (PTO)
• Adoption or surrogate assistance
• Donation matching
• Tuition reimbursement
• Basic life insurance
• Basic accidental death & dismemberment
• Supplemental life insurance
• Supplemental accident insurance
• Commuter benefits
• Short term and long term disability
• Health savings and flexible spending accounts
• Family care benefits
• A generous 401K savings plan with a company match program
• 10-12 paid holidays annually
• Generous paid parental leave (birthing and non-birthing parents)

Equal Opportunity Employer

We are committed to providing equal employment opportunities to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.