Senior Manager, Content & Field Marketing (B2B)

Remote – US based candidates only, no visa sponsorship available.

About the role

Shape brand and customer engagement initiatives that strengthen market presence and business impact. Collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. Directly influence customer engagement, conversion performance, and revenue growth within a healthcare environment.

Responsibilities

• Build and manage core messaging, thought leadership, and sales enablement assets
• Create sales materials like pitch decks and case studies to support the sales team
• Translate clinical evidence into compelling messages for health plan leaders
• Grow a library of impactful content to support the Sales team throughout the buyer journey
• Lead the strategic events program to enhance brand visibility and customer engagement
• Develop integrated marketing campaigns in partnership with Sales to accelerate pipeline
• Measure and optimize event performance for efficiency and ROI

Requirements

• 6+ years in B2B marketing focusing on content/enablement and events/field marketing
• Proven ability to partner with sales teams to advance opportunities, not just track metrics
• Experience in healthcare or similar industries with long sales cycles
• Strong writing skills to translate complex ideas into engaging content
• Hands-on use of CRM (Salesforce), marketing automation (HubSpot), and LinkedIn

Pay

$120,000 – $140,000 annually

Benefits

• Remote-First Company
• Unlimited PTO
• Flexible & remote location
• Healthcare Coverage (Medical, Dental, Vision)
• 401k & bonus
• Registered Dietitian Sessions