Senior Manager, Content & Field Marketing (B2B)

About the role

The Senior Manager, Content & Field Marketing (B2B) will play a key role in shaping the go-to-market strategy for a mission-driven healthcare technology organization. This role combines content strategy, sales enablement, field marketing, and event leadership to accelerate business growth.

Requirements

• 6+ years of experience in B2B marketing, with expertise across content marketing, sales enablement, events, and field marketing.
• Proven ability to own marketing programs end-to-end, from strategy development through execution and measurement.
• Experience partnering closely with sales teams and supporting enterprise customer acquisition strategies.
• Background marketing to healthcare organizations, payers, enterprise buyers, or other complex industries with long sales cycles preferred.
• Exceptional writing and storytelling skills, with the ability to translate complex information into clear, persuasive messaging.
• Experience creating customer-facing content, thought leadership materials, presentations, case studies, and sales resources.
• Hands-on experience with CRM platforms such as Salesforce, marketing automation tools such as HubSpot, and LinkedIn marketing.
• Strong project management skills with the ability to manage content deadlines, event logistics, and multiple initiatives simultaneously.
• Experience building marketing programs, processes, or event strategies from the ground up.
• Ability to thrive in a startup or high-growth environment where priorities evolve quickly.
• Strong analytical mindset with experience tracking campaign performance, reporting, and optimizing marketing investments.

Benefits

• Competitive base salary range of $120,000 - $140,000 per year, plus bonus opportunities.
• Remote-first work environment with flexibility to work from different locations.
• Unlimited paid time off policy.
• Medical, dental, and vision healthcare coverage.
• 401(k) retirement plan.
• Registered Dietitian sessions and wellness-focused benefits.
• Opportunity to contribute to a mission-driven organization improving access to healthier living.
• Collaborative culture focused on innovation, ownership, and meaningful impact.