Senior Manager, Content

About the role

The Senior Manager, Content serves a critical role on the Communications & Content team working in the Marketing & Communications department, supporting fundraising, communications and brand marketing efforts. This position reports to the Director, Content.

Responsibilities

• Serve as day-to-day lead for fundraising content in partnership with digital fundraising agency partners to develop, edit, optimize, and measure content that supports donor acquisition, engagement, retention, and revenue growth.
• Develop and optimize website, email, and educational content that supports donor acquisition and conversion goals.
• Identify opportunities to connect high-performing research and educational content to fundraising pathways and supporter engagement journeys.
• Partner with Digital Fundraising to test and refine content approaches that improve engagement, lead generation, and donation performance.
• Monitor and report on content-driven fundraising KPIs, including traffic-to-donor conversion opportunities.
• Works with Director, Content to write and edit content about BCRF-supported research and breast cancer inclusive of breaking news in breast cancer research for BCRF’s owned channels.
• Execute BCRF's SEO and generative search optimization roadmap across website and content properties. Serve as point person for external SEO vendors, managing deliverables, timelines, and performance benchmarks in alignment with Director-level strategy.
• Write, produce, update, and edit SEO-driven content. Stays relevant on SEO best practices and optimizations to keep BCRF competitive on search.
• Track and report on SEO and website performance metrics including traffic growth, rankings, engagement, conversions, and content effectiveness.
• Produce regular performance readouts for the Director, Content and Marketing & Communications leadership to inform strategy, prioritization, and resourcing
• Partners closely with the Director, Content to ensure SEO execution supports broader content strategy, campaigns, and organizational messaging
• Under direction of the Director, Content, produces a pipeline of timely, relevant content across BCRF’s digital and social platforms to support team and organizational brand awareness and revenue goals
• Evaluate and leverage AI-powered tools to support content research, ideation, optimization, workflow efficiency, and audience insights while maintaining rigorous editorial and scientific standards.
• Stay current on developments in generative AI, search behavior, and content discovery trends, identifying opportunities and risks relevant to BCRF's digital presence.
• Support Senior Social Media Manager as needed
• Proofreads, edits, and fact-checks other content as needed

Requirements

• A bachelor’s degree or higher in journalism, English, scientific communications, or a related field
• A minimum of five years of experience working as an assigning editor or writer at a news outlet, magazine, or website, or in an editorial role at a nonprofit, college, university, or similar
• SEO/LLM experience is a must.
• Excellent writing, editing, fact-checking, and proofreading skills
• Thorough research and analytical skills
• Extremely detail-oriented with project management skills and experience
• Experience assigning content to writers, offering constructive feedback and edits, and seeing content through to the finish line
• Ability to nimbly respond to breaking news and juggle multiple deadlines at one time
• Ability to gracefully take feedback and edits from both editors and non-editors
• Familiarity with AI-powered content, research, analytics, and SEO tools and an understanding of how generative AI is changing content discovery and search behavior.
• Ability to thoughtfully incorporate AI-enabled workflows while maintaining editorial quality, fact-checking rigor, and brand standards.

Qualifications

• A bachelor’s degree or higher in journalism, English, scientific communications, or a related field
• A minimum of five years of experience working as an assigning editor or writer at a news outlet, magazine, or website, or in an editorial role at a nonprofit, college, university, or similar
• SEO/LLM experience is a must.
• Excellent writing, editing, fact-checking, and proofreading skills
• Thorough research and analytical skills
• Extremely detail-oriented with project management skills and experience
• Experience assigning content to writers, offering constructive feedback and edits, and seeing content through to the finish line
• Ability to nimbly respond to breaking news and juggle multiple deadlines at one time
• Ability to gracefully take feedback and edits from both editors and non-editors
• Familiarity with AI-powered content, research, analytics, and SEO tools and an understanding of how generative AI is changing content discovery and search behavior.
• Ability to thoughtfully incorporate AI-enabled workflows while maintaining editorial quality, fact-checking rigor, and brand standards.