Senior Manager, Content

About the role

The Senior Manager, Content supports fundraising, communications, and brand marketing efforts within the Marketing & Communications department. Reports to the Director, Content.

Responsibilities

• Lead fundraising content development in partnership with digital fundraising agency partners
• Develop and optimize website, email, and educational content for donor acquisition and conversion
• Identify opportunities to connect research/educational content to fundraising pathways
• Test and refine content approaches to improve engagement and donation performance
• Monitor and report on content-driven fundraising KPIs
• Write and edit content about BCRF-supported research and breast cancer news
• Execute SEO and generative search optimization roadmap; serve as point person for external SEO vendors
• Track and report on SEO and website performance metrics
• Produce regular performance readouts for leadership
• Produce timely content across digital and social platforms
• Evaluate and leverage AI-powered tools for content research, optimization, and workflow efficiency
• Stay current on generative AI and search behavior trends
• Support Senior Social Media Manager as needed
• Proofread, edit, and fact-check content

Qualifications & Experience

• Bachelor's degree or higher in journalism, English, scientific communications, or related field
• Minimum 5 years' experience as assigning editor/writer at news outlet, magazine, website, or in editorial role at nonprofit, college, or similar
• SEO/LLM experience required
• Excellent writing, editing, fact-checking, and proofreading skills
• Strong research and analytical skills
• Detail-oriented with project management experience
• Ability to respond to breaking news and juggle multiple deadlines
• Ability to incorporate feedback from editors and non-editors
• Familiarity with AI-powered content, research, analytics, and SEO tools
• Ability to integrate AI-enabled workflows while maintaining editorial quality

Travel

May require travel 1-2 times per year for scientific conferences or BCRF events.

Compensation & Benefits

• Full-time exempt role
• Salary range: $80,000 – $90,000
• Benefits include: medical, dental, vision from day one; 401K with up to 5% match; paid parental leave (18 weeks for birthing parent, 12 weeks for non-birthing parent); paid time off (15 vacation days, 7 sick days, holidays, half days, summer Fridays); pre-tax commuter/FSA/HSA options

How to Apply

Submit CV and cover letter via the application system. Include writing samples/published work. No phone calls. Only short-listed candidates contacted.

Equal opportunity employer

Must be authorized to work in the U.S. without employer sponsorship.