Senior Content Manager

Primary Responsibilities

• Own and maintain editorial calendars across all client and internal content channels, ensuring on-time, on-strategy delivery.
• Develop content marketing plans that align with client marketing and sales pipelines.
• Map content to customer journeys and intent stages to support acquisition, engagement, and retention goals.
• Identify content gaps and opportunities based on performance data and client objectives.
• Lead a small team of writers, reviewing and editing drafts, and managing workflow against deadlines.
• Serve as the primary point of accountability for content quality, consistency, and timeliness across all deliverables.
• Collaborate with digital, social, media, creative, and account teams to plan and scope content needs.
• Manage the content production pipeline end-to-end—from brief to publish.
• Participate in planning, writing, and editing email and social copy, ensuring messaging is clear, benefit-driven, and audience-appropriate.
• Manage TFG's internal content properties, including the company blog, annual research report, e-newsletter, and website content.
• Evaluate content effectiveness using performance data (open rates, CTR, conversions, engagement) and recommend adjustments.
• Support A/B testing initiatives by providing copy variations (subject lines, CTAs, body copy).
• Ensure all content complies with relevant marketing regulations (e.g., CAN-SPAM, GDPR).
• Collaborate internally across all stages of content development.
• Share industry thought leadership and best practices in content marketing.

Required Skills & Abilities

• Strong editorial calendar and project management skills; able to manage multiple workstreams and deadlines simultaneously.
• Skilled writer and editor with a strong publishing/marketing mindset, prioritizing audience needs with sound judgment on tone, clarity, and messaging.
• Comfortable interpreting performance metrics and translating data into practical content decisions.
• Experience leading or mentoring junior team members.
• Working knowledge of paid media, PR, SEO/AEO/GEO, social media and content management systems.
• Familiarity with the food and beverage industry a plus.
• A clear, proactive communicator who can manage cross-functional stakeholders.
• Thrives in fast-paced teams, demonstrating curiosity and continuous improvement.
• Detail-oriented with a strong quality-assurance mindset.

Education And Experience

• 7+ years in journalism, digital storytelling, content strategy, editorial management, marketing, or related field.
• Demonstrated experience managing editorial calendars and leading content production processes.
• Experience developing a range of content formats (email, blog, social, presentation materials, trade editorial).
• Prior team lead or supervisory experience preferred.
• Agency experience is a plus.
• Strong knowledge of digital media and brand journalism is essential to determine client content needs.
• Experience developing diverse content assets (articles, email, e-books, video, audio/podcasts, infographics, case studies).