Senior Content Manager

About the role

ThinkingData is a fast-growing, Sequoia-backed gaming analytics and live-ops platform used by +1500 companies worldwide. We help developers make smarter, data-driven decisions that improve player engagement, retention, and revenue. As we expand in the U.S and European markets, we are building a world-class marketing engine to position ThinkingData as a category leader in analytics for gaming.

Role Overview

We’re looking for a Content Marketing Manager who is equal parts strategist, creator, and manager. You will own the full content lifecycle from planning and writing to publishing and optimizing and shape how North American & European studios discover, evaluate, and adopt ThinkingData. This is a hands-on, high-impact role where you’ll create content across formats (blogs, case studies, eBooks, webinars, product explainers, social content, etc.), manage our content calendar, and help build a repeatable content engine. This role will evolve into managing additional writers and designers within a few months.

What You’ll Do

• Content Strategy & Planning

• Develop and manage a monthly/quarterly content calendar aligned with marketing and business priorities
• Conduct keyword research and competitor analysis to guide high-impact content opportunities
• Identify content gaps and proactively pitch new ideas for gaming studios, product teams, and data leaders

• Content Creation

• Create clear, compelling, high-quality content across formats: Blog articles, Case studies & customer stories, eBooks, guides & whitepapers, Webinars & thought-leadership outlines, Website and landing page copy, Product releases & feature content
• Ensure all content matches our brand voice and supports SEO + conversion goals

• SEO, Growth & Reporting

• Optimize all content for search performance and readability
• Track and report on organic traffic, engagement, and content-driven conversions
• Drive consistent growth in website visibility and keyword rankings

• Social Media & Distribution

• Manage social media planning and posting (primarily LinkedIn)
• Create engaging visual and written content tailored to each platform
• Drive distribution for major content pieces across email, social, and partner channels

• Design & Creative Support

• Use Canva and Adobe tools to create: On-brand graphics, Pitch decks, Simple illustrations or diagrams, Visual assets for blogs, social media, and eBooks
• Collaborate and manage external designers

• Cross-Functional Collaboration

• Partner with product, sales, and data teams to turn insights into high-value content
• Support event marketing with session descriptions, speaker content, and recap materials
• Build templates, improve workflows, sales enablement, and contribute to a scalable content engine