Senior Content Manager

Key Responsibilities

• Develop and maintain a comprehensive content strategy and matrix that aligns to the customer journey and sales funnel for all three brands, while addressing priority strategic markets and key applications.
• Incorporate ABM principles by tailoring content for priority accounts and buying committees based on intent data and engagement signals.
• Define priorities and provide clear direction to agency partners for content creation across all channels, ensuring ABM-driven personalization where applicable.
• Ensure all content supports brand positioning, lead generation, revenue goals, and ABM objectives.

Agency Enablement & Collaboration

• Act as the primary liaison between internal stakeholders and external agencies, providing insights, brand guidelines, and strategic objectives.
• Share ABM insights (e.g., target account lists, intent signals, engagement metrics) with agencies to enable personalized content development.
• Facilitate the flow of customer intelligence, market trends, product knowledge, and ABM data from product management so the agency can proactively deliver high-quality, on-brand materials aligned with business objectives.
• Review and approve agency deliverables for consistency, accuracy, and ABM alignment.

Content Planning & Governance

• Maintain and prioritize a marketing content calendar across all channels, including social media, campaigns, and events, with ABM-specific initiatives highlighted.
• Monitor performance metrics and provide feedback to optimize content effectiveness, including ABM engagement metrics (e.g., account-level engagement, buying committee activity).
• Ensure adherence to brand voice and messaging standards across all materials, while allowing for ABM-driven personalization.