Senior Manager, Consumer Program

About the Role

The Senior Manager of Consumer Programs plays a pivotal role in leading AB's ongoing consumer surveys, being responsible for program management and evolution, agency management, championing data understanding, utilization, & integration. This high-visibility position requires expertise in survey research and data analysis, as well as strong leadership and collaboration skills to drive insights and support strategic decision-making across the organization.

Responsibilities

• Program Management:
  • Lead, plan, and implement program evolutions, including questionnaire changes, innovative analysis, and integration with other data sources.
  • Collaborate with the Tech team to lead and evolve reporting dashboards, ensuring alignment with business needs and objectives.
  • Lead user enablement initiatives, including training on metrics and reporting dashboards, to ensure understanding and utilization across the organization.
  • Serve as the liaison with global partners across consumer programs.
• Agency Management:
  • Direct priorities for a team of 8 from our research agency partner, ensuring alignment with strategic business objectives and timelines.
  • Lead prioritization of annual budget related to consumer research, optimizing resources and investments to increase value.
  • Collaborate with AB procurement on contract negotiations, ensuring favorable terms and conditions while maintaining strong vendor relationships.
• Performance Understanding & Reporting:
  • Design & facilitate delivery of performance reports for members of the US C-Suite, Brand VPs, and Global Insights teams, providing actionable insights and recommendations based on survey data.
  • Collaborate with cross-functional teams to build comprehensive narratives around brand performance, integrating survey data with other key metrics and insights.
  • Lead strategic analysis of survey data, using deep expertise in survey research to advise the 3YP (Three-Year Plan) process and other critical initiatives.
  • Advise the annual target setting process, using survey data to establish ambitious yet achievable goals for the organization.

Qualifications

• Bachelor’s degree preferred
• Strong analytical capabilities
• Advanced Excel skills
• Advanced PowerPoint & presentation skills
• Understanding of database functions
• Strong interpersonal skills

Pay

$129,600 - $153,900, bonus eligible and long-term incentive eligible

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

About the Company

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers.