Senior Manager, Consumer Insights Front End Innovation - NA Family Care

About the role

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact.

Responsibilities

• Partner with cross-functional teams to help identify relevant business issues, research objectives and hypotheses to address brand questions and needs.
• Develop the appropriate learning plans to evaluate hypotheses that can assist in meeting business objectives and explore leading edge methodologies to develop and test hypotheses, draw relevant inferences, and create recommendations to define business opportunities.
• Synthesize, interpret, and apply information/data to establish facts and developing insights to provide new perspectives on the category, consumers, and innovation pathways.
• Manage the engagement of marketing research and analytics projects, including external research suppliers, to ensure the research and analytics are executed in an accurate, timely, and cost-efficient manner.
• Uncover insights in an agile, dynamic business environment to drive iterative innovation process, inclusive of AI-based tools.
• Lead with the application of behavioral understanding to brand building. Apply sound understanding of current and emerging research methodologies, acting as the functional expert in the application of consumer practices.
• Demonstrate intense curiosity to learn the business, the consumer, the market, and apply innovation consumer methodologies to strengthen consumer insights.

Requirements

• Bachelor's degree and 7+ years of experience in consumer insights, advanced degree preferred.
• Expertise in executing behavioral science experiments and experience leading, designing, executing, and reporting primary market research.
• Deep understanding of how to integrate consumer insights fundamentals including primary & secondary consumer research, syndicated research, positioning & communication development, and strategic business analysis into business, innovation, and marketing strategies.
• This includes segmentation, need states, concept and product development/validation, test and learn approaches, design/packaging testing, creative optimization and more.
• Exceptional track record of translating insights into strategy and innovation priorities for a brand.
• Ability to work effectively with all levels of business team management.
• Ability to coach others and build organizational talent relative to market research and strategic thought – especially related to AI adoption and utilization.
• Prominent ability to integrate data from a variety of sources to provide clarity and direction to multi-functional team.
• Strong influencing skills and ability to shape strategic direction.
• Excellent written and communication skills.

Qualifications

• Passion for uncovering the mystery behind the consumer psyche.
• Always on the lookout for innovative ways to understand and influence human behavior.
• Get a thrill out of driving growth.
• Explore the impact of AI on the future of market research.

Skills

• Expertise in executing behavioral science experiments and experience leading, designing, executing, and reporting primary market research.
• Deep understanding of how to integrate consumer insights fundamentals including primary & secondary consumer research, syndicated research, positioning & communication development, and strategic business analysis into business, innovation, and marketing strategies.
• Exceptional track record of translating insights into strategy and innovation priorities for a brand.
• Ability to work effectively with all levels of business team management.
• Ability to coach others and build organizational talent relative to market research and strategic thought – especially related to AI adoption and utilization.
• Prominent ability to integrate data from a variety of sources to provide clarity and direction to multi-functional team.
• Strong influencing skills and ability to shape strategic direction.
• Excellent written and communication skills.

Benefits

Led by Purpose. Driven by You. Total Benefits We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you. Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see https://www.mykcbenefits.com/ca/newhire.

Pay

The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.