Senior Manager, Commercial Marketing

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About the role

The Senior Manager, Consumer Marketing is a leadership position that develops a high-performing team responsible for delivering key outcomes through marketing strategy and communications. This leader partners cross-functionally with Consumer & Market Intelligence, Product, Digital Business, Acquisition, Creative, and Marketing leadership teams to ensure product and program campaigns are efficiently designed and delivered throughout the customer lifecycle. The role requires superior communication skills, executive presence, agility, and adaptability, with a focus on continual improvement.

The team consists of Consumer Marketing Managers who analyze consumer insights and customer intelligence to inform go-to-market strategies for new products and programs. They monitor performance, optimize campaigns, and socialize results while leading the development of new ideas and business cases. The leader must balance strategic vision with hands-on support for plan development and optimization, operating autonomously while driving full-funnel multi-media marketing campaigns.

Responsibilities

• Develop and implement marketing plans focused on segmenting, targeting, and positioning for the postpaid subscription base portfolio, including new product introductions and promotional offers.
• Conduct extensive performance management, analyzing customer insights, business performance, and marketing campaign results.
• Partner with cross-functional teams (operations, analytics, finance, product management, consumer intelligence, acquisition, brand, creative, pricing) to develop and execute customer plans.
• Ensure perfect execution of new products and offers in the market through strong enterprise-wide collaboration.
• Identify opportunities for improved results based on competitive landscape, business performance, and customer struggles, providing strategic recommendations for better engagement.
• Lead socialization of team plans and results with cross-functional leadership.
• Drive email, SMS, push notification, and owned marketing programs to engage customers throughout their lifecycle, with expansion into paid marketing programs.
• Implement targeting and retargeting strategies using data-driven insights to create customer journeys and content based on behavior, demographics, and preferences.
• Define and implement go-to-market strategies and measure performance.
• Build roadmaps and lead A/B testing initiatives for messaging, timing, and creative elements to continuously improve campaign performance.
• Exemplify a collaborative problem-solving approach with a "yes and" mentality and a "how might we" leadership style.
• Perform additional duties/projects as identified by management.

Requirements

• Bachelor’s Degree and 7+ years of marketing experience OR a combination of education and experience deemed equivalent.
• 5+ years of experience in one or more of the following industries: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on marketing and a highly consumer-centric point of view.
• 5+ years of people leadership experience in managing, coaching, and developing direct reports.
• Ability to influence, lead, and coach direct and cross-functional teams to foster new concepts and ideas.
• Strong communication skills (presentation, written, and verbal) with executive presence.
• Experience developing and implementing marketing strategies to increase awareness, consideration, conversion, engagement, and retention.
• Proven ability to optimize campaigns to streamline and drive team efficiency.
• Consumer-centric approach with a desire for deep understanding of customer behaviors, preferences, and expectations.
• Legally authorized to work in the United States.
• At least 18 years of age.

Pay

Base pay range: $121,700 - $219,700. The successful candidate’s actual pay will be based on work location, qualifications, and experience. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance, set at a percentage of eligible earnings in the prior year (e.g., 20% target for this role). Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.

Benefits

Full and part-time employees have access to the same benefits when eligible, including:

• Medical, dental, and vision insurance.
• Flexible spending account and 401(k).
• Employee stock grants and employee stock purchase plan.
• Paid time off (up to 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually) and up to 12 paid holidays.
• Paid parental and family leave, family building benefits, back-up care, enhanced family support, and childcare subsidy.
• Tuition assistance, college coaching, and short- and long-term disability.
• Voluntary AD&D, accident, life, disability, and long-term care insurance.
• Mobile service & home internet discounts, pet insurance, and access to commuter and transit programs.