Senior Manager, Commercial Marketing

About the role

The Senior Manager, Consumer Marketing is a leadership position that develops a high-performing team responsible for delivering key outcomes through marketing strategy and communications. This leader partners cross-functionally with Consumer & Market Intelligence, Product, Digital Business, Acquisition, Creative, and Marketing leadership teams to ensure product and program campaigns are efficiently designed and delivered throughout the customer lifecycle. The role requires agility, adaptability, and a commitment to continual improvement.

The team consists of Consumer Marketing Managers who analyze consumer insights and customer intelligence to inform go-to-market strategies for new products and programs. They monitor performance, optimize campaigns, and socialize results. The leader drives strategy while also supporting plan development and optimization, operating autonomously with a command of their marketing pillar and success measurement.

Responsibilities

• Develop and implement marketing plans focused on segmenting, targeting, and positioning for the postpaid subscription base portfolio, including new product introductions and promotional offers.
• Conduct extensive performance management, analyzing customer insights, business performance, and marketing campaign results.
• Partner with cross-functional teams (operations, analytics, finance, product management, product marketing, consumer intelligence, acquisition, brand, creative, pricing) to develop and execute customer plans.
• Ensure perfect execution of new products and offers in the market through strong cross-functional collaboration.
• Identify opportunities for improved results based on competitive landscape, business performance, and customer struggles; provide strategic recommendations for better engagement.
• Lead socialization of team plans and results with cross-functional leadership.
• Drive full-funnel multi-media marketing campaigns leveraging 1P and 3P data, targeting and retargeting strategies, and omni-channel expertise across digital and physical shopping destinations.
• Train team members on marketing strategies and execution.
• Perform additional duties/projects as identified by management.

Requirements

• Bachelor’s Degree and 7+ years of marketing experience OR a combination of education and experience deemed equivalent.
• 5+ years in one or more of the following industries: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on marketing and a highly consumer-centric point of view.
• 5+ years of people leadership experience, including managing, coaching, and developing direct reports.
• Legally authorized to work in the United States.
• At least 18 years of age.

Skills

• Ability to influence, lead, and coach direct and cross-functional teams to foster new concepts and ideas.
• Strong communication skills (presentation, written, and verbal) with executive presence.
• Experience developing and implementing marketing strategies to increase awareness, consideration, conversion, engagement, and retention.
• Ability to optimize campaigns to streamline and drive team efficiency.
• Expertise in driving email, SMS, push notifications, and owned marketing programs to engage customers throughout their lifecycle, with ties into paid marketing.
• Consumer-centric approach with a deep understanding of customer behaviors, preferences, and expectations.
• Data-driven insights to create customer journeys and content based on user behavior, demographics, and preferences.
• Experience implementing targeting and retargeting strategies.
• Experience defining and implementing go-to-market strategies and measuring performance.
• Ability to build roadmaps and lead A/B testing initiatives for messaging, timing, and creative elements to improve campaign performance.
• Expansive problem-solving skills with a "yes and" mentality and a "how might we" approach to leadership and influence.

Pay

Base pay range: $121,700 – $219,700. The successful candidate’s actual pay will be based on work location, qualifications, and experience. Most corporate employees are eligible for a year-end bonus based on company and/or individual performance, set at a percentage of eligible earnings in the prior year (e.g., 20% target for this role). Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.

To find the pay range for this role based on hiring location, visit T-Mobile Pay Lookup.

Benefits

Full and part-time employees have access to the same benefits when eligible, including:

• Medical, dental, and vision insurance.
• Flexible spending account and 401(k) with company match.
• Employee stock grants and employee stock purchase plan.
• Paid time off (up to 4 weeks for new full-time employees and 2.5 weeks for new part-time employees annually) and up to 12 paid holidays.
• Paid parental and family leave, family-building benefits, back-up care, enhanced family support, and childcare subsidy.
• Tuition assistance, college coaching, and access to free, year-round money coaches.
• Short- and long-term disability, voluntary AD&D, accident, life, and long-term care insurance.
• Mobile service and home internet discounts, pet insurance, and access to commuter and transit programs.

For more details, visit T-Mobile Benefits.