Senior Manager, Co-Brand Acquisitions

Job Summary

The Senior Manager, Co-Brand Acquisitions owns channel strategy and execution for the Marriott Bonvoy American Express Co-Brand portfolio, with a focus on driving aggressive new cardholder growth across Affluent and Small Business audiences. This role sits at the intersection of channel execution, bank partner collaboration, and cross-functional marketing leadership and requires someone who can operate independently at a senior level from day one.

Candidate Profile

• 5+ years of digital marketing experience with a minimum of 2 years of experience in cobrand card acquisitions.
• Hands-on ownership of Paid Search, Paid Media, and digital acquisition channels with demonstrated budget and performance accountability.
• Demonstrated understanding of financial services marketing regulations and co-brand compliance requirements, including experience managing legal and compliance reviews across offer copy, channel placements, and creative assets in a highly regulated environment.
• Deep understanding of the Marriott Bonvoy Loyalty program, co-brand card acquisition economics, and the internal systems and processes specific to this portfolio.
• Experience managing integrated campaigns end-to-end, including creative development, cross-functional reviews, and deployment.
• Strong analytical skills with the ability to translate performance data into strategic recommendations for senior leadership.

Core Work Activities

• Portfolio Growth & Program Management
• Develop the marketing roadmap and product growth plan for Marriott Bonvoy American Express Co-Brands to deliver acquisitions goals.
• Identify target audiences, inform offer and value proposition strategy, and coordinate tactics to support portfolio expansion.
• Drive ongoing analysis, reporting, and forecasting in partnership with internal teams and bank partners.
• Continuously innovate and enhance marketing tactics to drive revenue and contribute to portfolio growth.
• Manage ad-hoc projects in support of Global Cards strategic goals.
• Channel Strategy & Execution
• Own end-to-end acquisition strategy, execution, and performance for Digital (Res/Non-Res, App), Paid Search, Paid Media, RAF, IVR, and other acquisition channels.
• Plan, deploy, and manage campaigns, creative, budgets, and offers across channels to achieve KPIs.
• Monitor performance, identify breaks, and lead remediation; manage ongoing channel and segment optimization.
• Design and execute a Test & Learn roadmap; document and apply results to ongoing strategy.
• Optimize Bank Channel and on-property/associate card acquisition performance.
• Integrated Marketing & Cross-Functional Leadership
• Collaborate with bank partners to align on messaging, media strategy, and joint acquisitions objectives.
• Lead go-to-market planning and execution for new features, promotional offers, and Marriott Bonvoy integrations.
• Partner with internal teams Product, Brand, Social, Legal, PR, Loyalty Marketing, and ECM to bring campaigns to market and integrate with enterprise initiatives.
• Serve as a key contributor to program-wide future updates and refreshes providing channel insights and acquisition frameworks to inform long-range strategy.

Benefits

• 401(k) plan
• Stock purchase plan
• Discounts at Marriott properties
• Commuter benefits
• Employee assistance plan
• Childcare discounts

Pay

$110,400 - $143,500 annually

Schedule

Full Time