Senior Manager, Acquisition Sales - Branded Content

Position Summary

The Branded Content team sits at the intersection of sales, storytelling, and production—creating advertiser-funded programs that deliver measurable brand impact and premium viewer experiences. We operate collaboratively with Ad Sales, Creative, Production, Legal, and Finance to develop concepts that are both compelling and executable. This role is central to scaling the branded content business: expanding agency and advertiser partnerships, increasing deal flow, and ensuring programs deliver on client objectives while upholding Walmart’s values of integrity, inclusion, and customer/member focus.

What you'll do

• Drive net-new branded content revenue by building and managing a personal book of business across agencies and select brands.
• Lead the full sales cycle: prospecting, ideation, pitching, negotiation, and close.
• Sell custom integrations, franchises, and original branded content aligned to advertiser goals and platform strengths.
• Partner with creative/production to shape executable concepts, budgets, and timelines.
• Stay involved post-sale to support execution and ensure delivery matches what was sold.

What you’ll bring

• Experience selling branded/custom content, production-led programs, or media solutions with measurable revenue impact.
• Demonstrated success building a book of business and closing high-value, custom partnerships.
• Established agency and advertiser relationships within content or integrated partnerships.
• Working knowledge of production workflows, budgets, and timelines.
• Strong presentation, negotiation, and narrative-selling skills; streaming/TV/digital video experience a plus.

At Walmart, we offer

• Competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Additional Compensation

• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• The annual salary range for this position is $108,000.00 - $216,000.00 Additional Compensation Includes Annual Or Quarterly Performance Bonuses.
• Additional compensation for certain positions may also include : Stock

Minimum Qualifications

• Experience selling branded/custom content, production-led programs, or media solutions with measurable revenue impact.
• Demonstrated success building a book of business and closing high-value, custom partnerships.
• Established agency and advertiser relationships within content or integrated partnerships.
• Working knowledge of production workflows, budgets, and timelines.
• Strong presentation, negotiation, and narrative-selling skills; streaming/TV/digital video experience a plus.

Preferred Qualifications

• Experience in the advertising industry.
• Knowledge of digital marketing platforms and analytics tools.
• Experience in developing and executing cross-channel marketing strategies.