Senior Manager, Campaign Planning & Automation Technical Lead

Strategy & Technical Roadmap Development

Partner closely with the Campaign Planning & Automation Global Capability Owner to design solutions that solve business problems, providing technical insight on what the technology can and cannot do, effort levels, and tradeoffs.

Convert complex business requirements into clear technical specifications and executable technical work tasks.

Solution Architecture & Technical Delivery

• Lead the technical team and drive work plans, building, configuration, and integration of software aligned to business needs and technology standards, including:
• Campaign Planning platforms, enabling campaign configuration, execution, and orchestration across marketing channels.
• Audience management and segmentation capabilities, supporting targeting, list generation, and campaign audience activation.
• Integration with CRM, data platforms, and analytics systems to enable seamless campaign execution, tracking, and performance measurement.

Translate technical requirements into well-defined work for the development team, lead agile ceremonies, and ensure disciplined execution of the capability roadmap, taking ownership of complex technical challenges end to end.

• Guide development teams in campaign configuration, automation workflows, and execution frameworks that enable scalable and efficient campaign delivery across channels.
• Enable seamless integration between campaign platforms, CRM systems, and data sources to support accurate audience targeting and campaign execution.
• Support audience segmentation, list management, and campaign activation processes to ensure campaigns are executed effectively and at scale.
• Support the optimization of campaign performance by monitoring execution, delivery metrics, and engagement outcomes, continuously improving campaign effectiveness and operational efficiency.

Cross-Functional Technical Leadership

• Partner with business, IT security, and vendor teams to ensure the Campaign Planning team technical solutions adhere to organizational standards, security policies, and regulatory requirements.
• Organize and direct vendor partners to execute technical work, ensuring alignment with capability priorities, delivery timelines, and enterprise standards.
• Partner with the Technical Suite Lead, Campaign Orchestration, Content Development & Deployment, to escalate and resolve complex technical challenges that span across Global Capability teams.
• Mentor and guide software engineers and developers, elevating the team's overall technical capability.
• Lead cross-team problem solving and resolution of technical challenges within the Global Capability team.