Senior Manager, Brand Marketing

This role owns and is accountable for X-energy's brand marketing strategy and its execution across the organization. The position defines how brand marketing operates at X-energy, providing senior leadership and strategic direction to grow awareness of the brand, elevate storytelling, and shape stakeholder perceptions both internally and externally.

Responsibilities

• Own the development, implementation, and continuous evolution of X-energy's brand marketing strategy, plans, and processes, ensuring alignment with corporate positioning and business objectives.
• Set strategic direction for growing brand awareness and expanding into new geographic and application segments, partnering with business development and executive leadership to attract new customers and strategic partners.
• Lead planning and execution of integrated, multi-channel brand campaigns, setting priorities and performance expectations to drive awareness and engagement across priority audiences.
• Own content strategy and the editorial calendar for X-energy's owned channels (website, social media, email, etc.), setting standards for tone, quality, and cadence.
• Provide senior oversight of external agency partners, including scope, budget, and performance management, to ensure timely, high-quality, brand-aligned deliverables.
• Own and evolve X-energy's brand guidelines and governance model, ensuring consistent application across all touchpoints and business units.
• Lead cross-functional development of creative assets in partnership with corporate communications and videography, providing creative direction and final approval.
• Evaluate, negotiate, and manage strategic marketing partnerships, assessing return on investment and strategic fit.
• Identify and pursue external opportunities to promote X-energy's products and solutions, building relationships with media, industry, and partner organizations.
• Define KPIs, reporting structures, and success metrics for the brand marketing function, and report on brand health and campaign performance to executive leadership.
• Provide mentorship, coaching, and professional development to brand marketing team members and/or agency resources, including direct people-management responsibility where applicable.
• Manage the brand marketing budget, including planning, forecasting, and ensuring effective allocation of resources across initiatives.
• Maintain professional demeanor and behavior at all times in all forms of communication.
• Perform other duties as assigned by manager.

Requirements

• Bachelor's degree in marketing, communications, public relations, journalism, business, or other relevant fields; Master's degree a plus.
• Typically, twelve plus years in marketing or brand experience, including experience leading teams and/or managing significant marketing programs, ideally in energy or other B2B sectors.
• Proven expertise in brand strategy, storytelling, and campaign development, with a track record of leading successful, integrated brand initiatives.
• Excellent communication skills, including working with technical personnel and executive leadership.
• Demonstrated experience managing budgets, external agencies, and cross-functional stakeholders.

Location & Schedule

9801 Washingtonian Blvd, Gaithersburg, MD

• Ideally, 4 days a week in office. The role is remote eligible at the discretion of the hiring manager and based on business need.
• Travel expectations: Up to 10% as needed.
• Hours: 8:00 AM – 5:00 PM, Monday–Friday.

Pay

Salary range for this position: $155,000 – $180,000. Offers within this range are commensurate with the individual’s qualifications, internal equity, market data, and room for growth.

Benefits

• 401K plan with employer match.
• Medical, dental, and vision insurance.
• Life and disability insurance.
• Paid time off.
• Tuition reimbursement and professional development policy.