Senior Manager, Brand Marketing

About the role

The Senior Brand Manager at Trex supports the development and execution of brand marketing strategies that strengthen brand equity, drive consumer preference, and contribute to market share growth for the Trex brand. This role focuses on advertising, media, and integrated marketing activation.

Responsibilities

• Lead and foster our “people first” culture.
• Execute annual brand marketing plans that include advertising, media, and integrated campaigns designed to build awareness and consideration (domestic & international).
• Develop creative briefs and manage the creative development process in partnership with agencies and internal teams.
• Manage media planning and optimization to ensure channel strategies align with brand goals and deliver measurable results.
• Translate consumer insights into actionable marketing programs, messaging, and content that resonate with homeowners and contractors.
• Monitor brand performance, including brand health metrics, campaign KPIs, and media effectiveness, and provide insights and recommendations to senior leadership.
• Partner with Digital, Channel Marketing, and Product teams to ensure cohesive brand storytelling across paid, owned, and earned channels.
• Support brand governance by ensuring consistent application of brand identity and messaging across all materials and touchpoints.
• Manage project timelines, budgets, and agency relationships to ensure initiatives are delivered on time and within budget.
• Contribute to cross-functional initiatives by partnering with Finance, Sales, Legal, Supply Chain, and other internal teams.
• Provide guidance and mentorship to junior team members when needed.

Requirements

• Bachelor’s Degree in Marketing, Business, or related field.
• A minimum of 6-8 years of experience in brand management, advertising, or integrated marketing.
• Strong experience in media planning, advertising development, and integrated campaign execution.
• Strong creative judgment and ability to evaluate concepts against strategy and insights.
• Demonstrated ability to collaborate effectively and influence across teams (internal & external).
• An analytical mindset with the ability to interpret data and translate it into actionable recommendations.
• A passion for understanding consumers and applying insights to marketing decisions.
• A strong business acumen and understanding of how brand marketing drives financial outcomes.
• A curious, open-minded, and adaptable attitude.

Qualifications

• Strong experience in media planning, advertising development, and integrated campaign execution.
• Strong creative judgment and ability to evaluate concepts against strategy and insights.
• Demonstrated ability to collaborate effectively and influence across teams (internal & external).
• An analytical mindset with the ability to interpret data and translate it into actionable recommendations.
• A passion for understanding consumers and applying insights to marketing decisions.
• A strong business acumen and understanding of how brand marketing drives financial outcomes.
• A curious, open-minded, and adaptable attitude.

Skills

• Strong experience in media planning, advertising development, and integrated campaign execution.
• Strong creative judgment and ability to evaluate concepts against strategy and insights.
• Demonstrated ability to collaborate effectively and influence across teams (internal & external).
• An analytical mindset with the ability to interpret data and translate it into actionable recommendations.
• A passion for understanding consumers and applying insights to marketing decisions.
• A strong business acumen and understanding of how brand marketing drives financial outcomes.
• A curious, open-minded, and adaptable attitude.

Benefits

At Trex, we offer a comprehensive benefits package, including:

• Time Off: Paid holidays and paid vacation.
• Health, Dental, and Vision Insurance: Coverage options with employer contributions.
• 401(k) With Company Match: Savings plan with matching contributions.
• Tuition Reimbursement: Financial assistance for education.
• Training and Education: Opportunities for skill enhancement.
• Stock Purchase Program: Discounted stock purchase option.
• Employee Discount Program: Discounts on Trex products.

Pay

SALARY Base Salary Range: $135,000 - $175,000. The salary range provided serves as a general guideline for potential compensation for this position. It reflects the base salary and does not account for other benefits or additional compensation opportunities that may apply. This role is also eligible for further compensation through an annual/sales bonus, in addition to the base salary.

Schedule

Full-Time/Regular Position.

Location

Winchester, Virginia, United States.