Brand Marketing Senior Manager

About the role

The Senior Manager, Global & North America Marketing, will partner with the VP of Marketing to define and execute Aveda's Body Care and Gifting category strategies, lead strategic expansion projects, and drive end-to-end go-to-market strategies.

Responsibilities

• Innovation Strategy & Product Development
• Lead marketing strategy from ideation through launch, ensuring alignment with brand vision and body care trends.
• Develop a three-year innovation pipeline and launch calendar balancing new product introductions and commercial initiatives.
• Identify breakthrough claims, ingredients, and consumer campaigns that strengthen Aveda's lifestyle equity.
• Partner with Product Development, R&D, and Packaging teams to drive formulation innovation and sustainability initiatives.
• Lead post-launch analysis to optimize future launches.
• Category & Business Management
• Partner with the VP of Marketing to develop category and hero product Merchandise Financial Plans and long-range portfolio strategies.
• Lead global portfolio management, including SKU productivity analysis and rationalization recommendations.
• Lead forecasting for New Product Launches (NPLs) and define hero product and NPL priorities.
• Optimize NPL investments and cost of goods (COGs) to drive profitable growth.
• Lead pricing analysis, competitive benchmarking, and seasonal pricing recommendations with Strategic Pricing.
• Go-to-Market & Integrated Marketing
• Own go-to-market strategies for assigned categories, including launches and commercial innovations, creating consumer-focused campaigns across channels.
• Ensure digital, retail, salon, visual merchandising, and activation touchpoints reflect brand identity, category strategy, and messaging.
• Lead cross-functional strategy sessions and creative briefing processes to deliver impactful assets on time.
• Lead global asset grid development with channel leads and key regions.
• Partner with channel teams to execute North America strategies while tracking awareness, engagement, consumer counts, retail sales, and market share.
• Consumer & Market Insights
• Use consumer research, social listening, CRM data, and industry trends to inform innovation and marketing strategies.
• Conduct competitive analysis and identify whitespace opportunities and new business potential.
• Integrate insights into product messaging and marketing activations.
• Monitor industry and competitor activity, sharing monthly NPD updates and market intelligence.
• Regional & Commercial Partnership
• Serve as the liaison between global marketing and regional teams to ensure brand and commercial alignment.
• Incorporate regional feedback into innovation and marketing strategies.
• Support North America commercial and channel teams with tools and guidance for successful activation.
• Provide regional markets with marketing toolkits and assets to support local execution.

Requirements

• 7–10 years of global marketing experience, preferably within prestige beauty.
• Proven success driving innovation and launching CPG products across global markets.
• Strong creative, strategic, and analytical skills with the ability to translate insights into action and compelling brand stories.
• Exceptional written, verbal, and presentation communication skills, with the ability to clearly communicate complex ideas.
• Demonstrated experience managing, coaching, and developing talent.
• Highly collaborative with strong leadership presence and cross-functional partnership skills.
• Passion for beauty, wellness, consumer trends, and consumer behavior.

Qualifications

• Proven success driving innovation and launching CPG products across global markets.
• Strong creative, strategic, and analytical skills with the ability to translate insights into action and compelling brand stories.
• Exceptional written, verbal, and presentation communication skills, with the ability to clearly communicate complex ideas.
• Demonstrated experience managing, coaching, and developing talent.
• Highly collaborative with strong leadership presence and cross-functional partnership skills.
• Passion for beauty, wellness, consumer trends, and consumer behavior.

Benefits

In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Pay

The anticipated base salary range for this position is $92,000.00 to $150,000.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.