Senior Manager, Brand Marketing

About the role

We are seeking a Sr. Manager, Brand Marketing to shape and steward RADAR’s brand narrative. This is a foundational role within a newly created function. RADAR has strong points of view and meaningful market presence and this role will bring those threads together into a coherent, consistent story that scales with us.

Responsibilities

• Brand Platform & Messaging
• Drive RADAR's brand positioning, messaging hierarchy, tone of voice, and visual identity
• Develop and maintain a messaging architecture that gives every team a clear, consistent way to talk about what RADAR does and why it matters
• Translate complex subject matter expertise from across the organization into externally-ready language that is credible, clear, and on-brand
• Develop and maintain a campaign calendar including designing and development of franchise and one off content types
• Brand Standards and Enablement
• Build and maintain the templates, brand guidelines, and self-serve toolkits that allow the broader organization to communicate consistently to all external partners (Customer Pipeline, Current Partners, Strategic Brand Partners, Technology Partners, Recruiting Partners etc.) without creating a bottleneck
• Serve as the brand standard-setter and enabler, not an approver of every asset, but the function that makes quality and consistency achievable at scale
• External Channels
• Manage the redevelopment of, and the ongoing content management of RADAR’S website, as well as LinkedIn, and press as RADAR's primary owned and earned channels: responsible for both strategy and execution
• Partner with and manage our PR agencies to maximize the value of founder visibility, major announcements, and earned media opportunities
• Develop a proactive communications calendar that builds consistent market presence
• Internal Communications
• Partner with Strategic Operations to drive communications that keep the organization informed, aligned, and accountable, including all-hands, milestone moments, and leadership messaging
• Support the organization through change by ensuring transitions are communicated clearly and consistently across all levels
• Campaign Management & Analytics
• Develop and execute campaigns across owned and earned channels that build brand awareness and support commercial momentum
• Track and report on channel and campaign performance, using data to refine approach and demonstrate impact over time

About you

• 8-10 Years of marketing experience, preferably in a B2B technology at a high-growth company, ideally at an inflection point where the brand needed to scale alongside the business
• Demonstrated experience building or significantly evolving a brand platform, including positioning, messaging architecture, tone of voice and visual identity, preferably from an early or undefined state
• Proven ability to translate complex, technical subject matter into a clear, compelling external language that resonates with a business audience
• Strong digital fluency and website strategy experience. Someone who understands how to structure a site for clarity, navigability, and conversion and can lead an agency or developer through a redevelopment with a clear point of view on messaging hierarchy, user flow and content layout
• Experience owning and managing external channels end to end, including LinkedIn and earned media, with accountability for both strategy and execution
• Comfortable working in analytics and reporting tools (google analytics or LinkedIn Insights, or similar) to track channel performance and translate data into decisions
• A builder who thrives in ambiguity, able to prioritize and execute while creating the playbook as they go.
• The ability to turn technical expertise and commercial nuance into language that resonates externally
• Exceptional stakeholder management skills, earning credibility with subject matter experts and leadership alike
• Experience managing freelance or agency talent across copywriting and graphic design