Senior Manager, Brand Marketing

About the Role

Meltwater is seeking a Senior Manager, Brand Marketing to help elevate our brand presence, credibility, and market perception through strategic brand initiatives and programs. Reporting to the Director of Brand Strategy & Integrated Campaigns, this role will lead key brand-building efforts, including executive thought leadership programming, customer advocacy and review strategies, brand campaign operations, YouTube growth, and brand measurement initiatives.

This role is ideal for a highly organized marketer who combines strong project management skills with experience building programs that enhance brand awareness, credibility, and engagement. You'll work cross-functionally with content, campaigns, communications, customer marketing, creative, and executive stakeholders to bring high-impact brand initiatives to life.

Responsibilities

• Brand Programs & Thought Leadership
  • Lead speaker recruitment efforts for Meltwater Summit, identifying and securing high-impact speakers across the marketing, communications, and media landscape.
  • Partner with speakers and internal stakeholders to support content development and ensure presentations align with event objectives and audience interests.
  • Manage speaker communications, timelines, and logistics throughout the planning process.
  • Lead Meltwater’s sponsorship strategy and execution for external industry conferences and events, managing vendor negotiations, sponsorship agreements, deliverables, and cross-functional coordination.
• Customer Advocacy & Reputation Management
  • Own Meltwater's presence and performance across review platforms, including G2, Gartner, etc.
  • Develop and execute review generation programs that increase review volume, quality, and engagement.
  • Lead Meltwater's customer advocacy program by partnering with Customer Success, Sales, and Marketing to identify, cultivate, and activate customers for case studies.
• Brand Campaign Operations
  • Serve as the project management lead for major brand campaigns, ensuring alignment across stakeholders, timelines, deliverables, and budgets.
  • Coordinate cross-functional teams to ensure campaigns are executed efficiently and effectively.
  • Track progress, identify risks, and proactively drive projects forward.
• Brand Measurement & Insights
  • Support the development and execution of brand measurement initiatives.
  • Monitor brand perception, awareness, share of voice, and reputation metrics.
  • Analyze performance data and provide recommendations to strengthen brand impact and program effectiveness.
  • Help establish reporting frameworks that connect brand initiatives to business outcomes.

Requirements

• 5–8+ years of experience in brand marketing, integrated marketing, customer advocacy, communications, or related fields.
• Strong project management skills with experience leading complex, cross-functional initiatives.
• Experience managing external stakeholders, speakers, partners, or executive-level relationships.
• Familiarity with customer review platforms such as G2, Trustpilot, or similar advocacy programs.
• Experience developing and scaling content or channel strategies, particularly for video or social platforms.
• Strong analytical mindset with experience measuring program effectiveness and communicating results.
• Exceptional communication, organization, and stakeholder management skills.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Benefits

• Flexible paid time off for enhanced work-life balance.
• Excellent medical, dental, and vision options.
• 401(k) matching, life insurance, commuter benefits, and parental leave plans.
• Complimentary CalmApp subscription for you and your loved ones.
• Energetic work environment with a hybrid work style.
• Inclusive community with ongoing professional development opportunities.

Pay

For this role, the base salary range is $100,000 – $125,000 USD. Compensation may also include a performance-based bonus opportunity. Actual offers are determined based on job-related skills, experience, demonstrated capabilities, and work location. Meltwater typically hires within the range in a way that supports long-term growth, recognizing that compensation evolves as scope, performance, and impact expand over time.