Senior Manager, Brand Marketing

About the role

The Senior Manager, Brand Marketing will lead the development and execution of the FOX One brand strategy, shaping how millions of consumers experience the FOX One brand across various touchpoints. Reporting to the Brand & Creative team, they will work closely with Product Marketing, Creative, Media, CRM, Social, Editorial, Communications, Product, Analytics, and executive leadership to bring the FOX One brand to life.

Responsibilities

• Lead the continued evolution of the FOX One brand strategy, positioning, messaging architecture, and long-term brand vision.
• Champion a cohesive, premium brand experience across every consumer touchpoint, including marketing, product, CRM, social, partnerships, paid media, and owned channels.
• Develop strategic frameworks, messaging, brand guidelines, and governance that strengthen brand consistency and differentiation.
• Lead annual brand planning, integrated marketing roadmaps, and campaign calendars aligned to business priorities, product launches, tentpole events, and subscriber growth objectives.
• Partner with senior leadership to translate business priorities into long-term brand and campaign strategies.
• Identify consumer insights, competitive trends, and emerging opportunities that inform brand strategy.
• Lead the end-to-end strategy and execution of integrated marketing campaigns supporting subscriber acquisition, engagement, and retention.
• Develop marketing strategies around major sports, news, entertainment launches, seasonal initiatives, and other key business moments.
• Evaluate campaign performance and translate insights into recommendations that improve creative effectiveness and marketing performance.
• Partner with Creative leadership to develop breakthrough creative platforms and integrated marketing experiences that reinforce FOX One's premium positioning.
• Provide strategic direction throughout the creative development process while maintaining a cohesive visual and verbal brand identity.
• Lead strategic relationships with creative, media, production, research, and influencer agency partners.
• Define brand KPIs and campaign success metrics in partnership with Analytics and Performance Marketing teams.
• Analyze campaign performance, consumer behavior, competitive activity, and market trends to identify growth opportunities.
• Lead executive campaign recaps, quarterly business reviews, and annual brand performance presentations.
• Mentor and develop Brand Marketing team members while fostering collaboration, creativity, and operational excellence.
• Build scalable marketing processes that improve cross-functional alignment and campaign execution.
• Serve as a trusted strategic partner across Product Marketing, Creative, Media, CRM, Social, Editorial, Communications, Product, Analytics, and executive leadership.

Requirements

• Typically 8+ years of experience in brand marketing, integrated marketing, consumer marketing, or a related field, preferably within streaming, media, entertainment, technology, or consumer brands.
• Proven success developing integrated marketing campaigns from strategy through execution.
• Deep understanding of brand strategy, consumer positioning, creative development, messaging architecture, and go-to-market planning.
• Experience leading highly cross-functional initiatives involving creative, media, product, analytics, and executive stakeholders.
• Demonstrated success managing agency relationships and delivering high-impact integrated marketing campaigns.
• Strong analytical skills with experience translating performance data into strategic recommendations.
• Exceptional written, verbal, and presentation skills, including experience presenting to executive leadership.
• Excellent organizational and project management skills with the ability to manage multiple complex initiatives simultaneously.
• Experience mentoring team members and influencing cross-functional stakeholders without direct authority.
• Passion for sports, news, entertainment, streaming, and building world-class consumer brands.

Qualifications

• Regular, on-site attendance at the workplace a minimum of three days per week is an essential function of this position.

Skills

• Experience building or scaling a direct-to-consumer (DTC) subscription or streaming brand.
• Experience leading brand strategy for major product launches, tentpole events, or large-scale integrated marketing campaigns.
• Experience partnering with executive leadership on long-term brand planning and business strategy.
• Familiarity with consumer research, brand health tracking, and performance measurement frameworks.
• Experience developing marketing strategies across acquisition, engagement, retention, lifecycle marketing, and partnerships.

Benefits

• Annual discretionary bonus
• Variety of benefits including medical/dental/vision insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.
• Union represented employees will be in accordance with the applicable collective bargaining agreement.