Senior Manager, Brand & Communications
About the role
We're seeking a creative, strategic storyteller to own brand amplification, organic social, and communications at Alloy. This role sits at the intersection of editorial and execution, driving the external brand presence that makes Alloy recognizable, credible, and compelling to the financial institutions and fintechs we serve.
Responsibilities
- Serve as the primary owner of Alloy's external brand voice, ensuring consistency and resonance across organic social, PR, and content channels
- Define the communications strategy that increases Alloy's brand awareness and share of voice
- Build scalable editorial processes that enable consistent brand storytelling
- Translate Alloy's positioning into compelling narratives that land with enterprise fintech and financial services audiences
- Act as a creative thought partner to the CMO and senior stakeholders, bringing editorial judgment and strategic instincts to how Alloy shows up externally
- Own Organic Social
- Develop and execute organic social strategy across LinkedIn, X/Twitter, Instagram, and other relevant channels
- Build and manage a content calendar that reflects Alloy's brand voice, amplifies company moments, and engages our target audience
- Collaborate closely with the Demand Gen Team to align organic content with our paid media channels and strategy
- Own Client Storytelling
- Own the full client story pipeline: case studies, client testimonials, joint press opportunities, and co-marketing initiatives
- Partner with Customer Success, Sales, and clients directly to surface compelling proof points and develop them into polished, publishable assets
- Ensure client stories reinforce Alloy's core proof points across onboarding, fraud, and compliance
- Own Conference, Event, and Speaking Content
- Serve as content lead for Alloy's presence at external conferences, hosted events, and webinars — from abstract submissions to speaker coordination to on-site execution
- Manage speaking submissions and panel placements, including ghostwriting and prep support for executive speakers
- Partner with the Demand Gen team to ensure event content integrates with broader campaign strategy
- Manage PR and External Recognition
- Manage award submissions and industry recognition programs
- Develop and maintain press materials that reflect the current brand positioning
- Own Alloy's PR relationships and day-to-day media coordination, in partnership with external agency support
Requirements
8–10+ years of experience in brand, communications, or content marketing, with meaningful time in a B2B or enterprise environment
Strong organic social skills, especially LinkedIn, but also experience with other channels such as X/Twitter, Instagram, Reddit, and more. You understand what drives engagement with a professional, enterprise audience and can build a following
A creative, innovative storyteller with a track record of building brand presence and driving editorial output in fast-moving environments
An experienced people manager who is comfortable running a small team, working with external agencies, and getting hands-on with the work yourself
AI-fluent and actively leveraging AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Strong editorial judgment and taste — you can spot a good story, write clearly, and maintain a consistent voice across formats
Highly collaborative with the maturity to serve as a thought partner to execs and senior stakeholders
Previous fintech or financial services experience strongly preferred
Brand and/or design sensibility is a plus
Qualifications
College degree required
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience managing a small team, working with external agencies, and getting hands-on with the work yourself
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content production, ideation, and workflow efficiency
Experience with AI tools, including Claude, to accelerate content