Senior Manager, Brand Communications

Key Responsibilities

• Develop and execute integrated marketing strategies that increase brand awareness, support revenue growth, and align with corporate objectives.
• Lead public awareness campaigns that educate communities and promote school bus safety across new and existing markets.
• Create campaign messaging, communications plans, and implementation toolkits that support successful customer program launches.
• Ensure consistent brand messaging and storytelling across all marketing channels and customer touchpoints.
• Serve as the marketing lead for customer implementations, partnering cross-functionally to develop communications strategies for every new program launch.
• Support customers with communications resources that drive public awareness and community engagement.
• Develop customer success stories, case studies, testimonials, advocacy materials, and other communications that reinforce BusPatrol's mission and customer impact.
• Provide strategic support and oversight for trade shows, conferences, webinars, customer events, and industry sponsorships.
• Oversee the Field Marketing team to ensure consistent messaging, executive preparedness, and communications alignment across all events.
• Manage and develop direct reports while fostering collaboration, accountability, and professional growth.
• Oversee relationships with external agencies, contractors, and marketing vendors to ensure high-quality execution.
• Lead email marketing strategy and support annual marketing planning, budget management, performance reporting, and cross-functional coordination across Product, Sales, Government Relations, Customer Success, and other business functions.
• Identify opportunities to improve marketing processes, campaign effectiveness, and operational efficiency.

Qualifications

• 7+ years of progressive experience in corporate communications, public relations, brand communications, public affairs, or a related field.
• Demonstrated success developing and executing strategic communications programs in a complex B2B, GovTech, public-sector, or regulated industry environment.
• Experience leading media relations, executive communications, crisis communications, and public awareness campaigns.
• Experience managing communications for customer implementations, public initiatives, or large-scale program launches.
• Experience working directly with customers, executive leaders, elected officials, government agencies, school districts, or other public-sector stakeholders.
• Strong writing, editing, presentation, and executive communication skills with the ability to tailor messaging for diverse audiences.
• Experience managing communications agencies, vendors, and cross-functional initiatives.
• Experience using communications and media monitoring platforms (e.g., Meltwater or similar), press management tools, and reporting platforms.
• Exceptional project management and organizational skills with the ability to manage multiple high-visibility initiatives simultaneously.
• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, English, or a related field.