Senior Manager, Brand Activation

Responsibilities

• Drive the development and implementation of the brand across Invesco paid media campaigns in North America and EMEA, from strategy to execution.
• Closely work with the Digital Channel Activation Team (paid media), segment marketing partners, and relevant firm stakeholders to develop insight-driven campaign briefs that inspire our internal creative team and external agency partners to produce breakthrough paid media programs delivered in impactful, measurable ways.
• Collaborate with internal creative team and agency partners to develop advertising campaigns, implementing/enforcing the brand standards.
• Manage the day-to-day execution of campaigns and ensure timely and excellent delivery on scope and expectations, including working with legal and compliance on campaign approvals.
• Work with the analytics team to develop campaign KPIs, monitor measurement and performance and optimize creative based on program performance.
• Focus on key insights (eg social listening, client feedback, competitive audits) to continuously seek ways to enhance client engagement metrics.
• Lead the management and tracking of the Invesco creative campaign budget.
• Continuously monitor market trends and competitive landscape to develop and refine story programs rooted in client insights and analytics.

Requirements

• Results oriented marketer with 7-10 years of experience and a proven track record of creating innovative paid media campaigns in North America and EMEA that have driven business results, using data and insights to improve client engagement metrics.
• Excellent “end to end” project management capabilities from insight to execution. Strong organizational skills and detail orientation.
• Budget tracking experience.
• Experience collaborating within a transforming marketing organization, as well as with segment/product marketing, internal creative teams, sales, corporate communications, legal and compliance.
• Possess an intellectual curiosity that drives strategic thinking and out of the box ideas.
• Superior communication and influencing skills. Excellent verbal and written communication skills.
• Ability to work in nimble, test and learn, iterative environment, with the ability to make decisions based on analysis and data.
• Highly collaborative team player who is open minded, flexible and willing to incorporate other people’s opinions.

Qualifications

• Bachelor’s Degree required

Benefits

The salary range in New York City for this position is $120,000 to $125,000/year. The total compensation offered for this position includes salary and incentive pay and will vary based on skills, experience and location.

Schedule

Full Time

Pay

Full Time / Part Time Full time