Marketing Activation Senior Manager

About the role

You'll lead U.S. marketing activations that strengthen the SIXT brand, grow customer engagement and loyalty, and drive direct revenue. Serving as a key connection between SIXT's global marketing strategy and U.S. market execution, you'll lead a portfolio of initiatives across brand, growth, loyalty, and sponsorships, translating business priorities into locally relevant campaigns and experiences. Your scope will include high-visibility initiatives such as SIXT's flagship U.S. sports partnership alongside broader market activation and customer growth programs. You'll combine strategic thinking with hands-on execution, collaborating across regional and global teams, external partners, and key stakeholders to turn marketing opportunities into measurable business results.

Responsibilities

• Sponsorship Activation: Lead end-to-end activation of SIXT's flagship U.S. sports partnership, maximizing assets across media, digital and social content, events, hospitality, ticketing, brand integrations, and partner communications to support brand and business objectives.
• Integrated Campaign Execution: Bring marketing concepts to life by managing messaging, creative development, approvals, logistics, and execution across channels, creating cohesive experiences.
• U.S. Brand & Growth Activation: Collaborate with global marketing teams to produce locally relevant marketing initiatives that support customer acquisition and direct revenue growth, translating broader brand priorities into market-specific campaigns, launches, events, and other high-impact projects.
• Local Creative Network: Build and manage a network of freelancers and agencies across priority U.S. markets to produce culturally resonant campaigns at speed, vetting and onboarding while maintaining brand consistency and quality.
• Performance & Insights: Define and monitor KPIs across marketing initiatives, evaluate impact on customer acquisition, loyalty, direct bookings, revenue, and brand performance, and translate results into actionable recommendations for U.S. and global stakeholders.

Requirements

• Marketing Leadership: 5–7+ years of experience in brand marketing, sponsorship activation, partnership marketing, experiential marketing, field marketing, integrated marketing, or a related discipline.
• Sponsorship Expertise: Demonstrated experience activating sponsorship or partnership assets across multiple channels such as media, digital, social, events, hospitality, and experiential programs, with the ability to translate sponsorship rights into integrated campaigns with clear business objectives.
• Project Management Excellence: Strong project management skills with experience coordinating multiple internal and external stakeholders, operating hands-on where responsibilities extend beyond a single marketing specialty.
• Cross-Functional Partnership: Ability to work effectively across regional and global teams within a matrixed organization, with experience supporting broader brand, customer growth, loyalty, or integrated marketing initiatives.
• Data-Driven Mindset: Experience measuring campaign performance and translating results into actionable recommendations.
• Communication Excellence: Excellent communication, presentation, and stakeholder management skills.

Benefits

• Comprehensive Health Insurance: Access healthcare coverage (medical, dental, vision), life insurance, critical illness, hospital indemnity, and pet insurance.
• Retirement Plan: 401k retirement plan.
• AI Tools: Access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work, including investment in every team member's AI journey.
• Paid Time Off & Sick Leave: PTO, sick leave, floating paid holidays, and a healthy work-life balance.
• Exclusive Employee Rentals: Special rental discounts exclusive to employees, offering great savings for you, friends, and family.
• Additional Perks: Free parking and ample opportunities for professional advancement.

About us

We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight.