Senior Manager, Audience Development (Republic + Universal Records)

How We LEAD

Merchandise and commerce are part of the fabric of music culture. For artists, they are powerful tools to express and extend their brand. For fans, they create deeper, more meaningful connections to the artists and communities they love.

What We Offer

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

How You’ll CREATE

• Develop multi-channel CRM strategy
• Own campaign execution
• Drive data-led decision making
• Lead testing and optimization
• Evolve tools and capabilities
• Support commercial objectives
• Build strong partnerships

Who You Are

• 8+ years of experience in CRM or lifecycle marketing, with a strong understanding of music, pop culture, and fan behavior
• Deep expertise in email and SMS marketing, including segmentation, journey design, compliance, deliverability, and performance optimization
• Strong analytical mindset with the ability to translate data into actionable insights and strategy
• Proven project management skills, with the ability to manage multiple priorities in a fast-paced environment
• Strong communication and presentation skills, with experience influencing stakeholders and leadership
• Entrepreneurial mindset with a proactive, solutions-oriented approach
• Experience with ESPs and platforms such as Attentive; familiarity with HTML/CSS is a plus
• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)

Perks

• Playlist: Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day.
• Comprehensive benefits package including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)

Universal Music Group

We are the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.