Senior Manager Advertising & Marketing - Long Island City, NY

About the role

The Manager Corporate Communications supports the development and execution of integrated communications strategies and public relations initiatives that promote and protect JetBlue’s brand and reputation. The role partners closely with internal teams including Brand, Product, Marketing, Social, and Network to support communications campaigns, media relations, executive visibility opportunities, and strategic storytelling initiatives.

Responsibilities

• Build strategic, integrated communications plans that apply creative tactics that use a variety of communication channels, including media relations, digital and social, internal communications, and video
• Shape stories and messages that resonate with customers, media, influencers, and social followers
• Create communications strategy that elevates JetBlue as a leading company, within the industry and beyond
• Counsel and advise JetBlue leaders on communications approaches
• Create strategy for programs and events that gain high level media interest
• Maintain and develop strong traditional and online media relationships; pitch story ideas, staff interviews, and shape stories with relevant media
• Track relevant industry news and trends to identify opportunities
• Develop and edit materials such as communications plans, fact sheets, news and online media materials, bylined articles and presentations
• Identify executive visibility and speaking opportunities for JetBlue leaders and prepare spokespeople for media interviews and speaking engagements
• Manage consumer PR agency day-to-day activity
• Manage projects to completion, including coordinating across internal functions
• Collaborate with brand marketing, social media, and customer support social media teams to develop integrated storytelling and social/digital content that captures a consumer, lifestyle, and travel audience
• Demonstrate familiarity with leading media monitoring and social listening platforms; analyze, measure and report on media coverage and social engagement
• Jump in to support reactive communications needs, including airline crisis and issues events, as needed
• Take a significant role in the development of Crewmembers to support their engagement, growth, and goal achievement

Requirements

• Minimum Education Required: High School/GED
• Minimum Experience and Qualifications: Bachelor’s Degree in a relevant field; OR at least four (4) years of previous relevant experience with a High School Diploma/GED and six (6) years of marketing/brand/advertising experience with a national brand, with a demonstrated focus on marketing strategy
• Eight (8) years of brand-side marketing experience
• Experience in the travel industry
• Crewmember Expectations: Regular attendance and punctuality, potential need to work flexible hours and be available to respond on short-notice, able to maintain a professional appearance, assist with light aircraft cleaning, identify safety and/or security concerns, report them, adhere to safety accountabilities, ensure crewmembers have requisite training, resources and support to achieve safety objectives, promote JetBlue's #1 value of safety as a Safety Ambassador, support JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards, fulfill safety accountabilities as prescribed by JetBlue's Safety Management System

Qualifications

• Preferred Experience and Qualifications: Eight (8) years of brand-side marketing experience, experience in the travel industry, Crewmember Expectations

Skills

• Strong written and verbal communication skills
• Strong interpersonal skills and the ability to work across a wide range of departments and teams

Benefits

Base pay is one component of JetBlue’s total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.

Pay

The base pay range for this position is between $141,000.00 and $211,000.00 per year.

Schedule

Available for occasional overnight travel (10%).