Senior Manager, Marketing

The Role

Fidelity Charitable has an opening on our Consumer and Product Marketing team for a Senior Manager, Product Marketing. This role will support communications and campaigns across B2C and B2B audiences, including donors, financial advisors, and nonprofits. You will own and complete marketing initiatives to support new and established products and services, driving engagement, adoption and long-term dedication.

Responsibilities

• Develop and implement coordinated campaigns and lifecycle marketing programs that educate customers and deepen their relationship with Fidelity Charitable.
• Collaborate with business partners in product strategy, and the delivery of offerings and solutions to translate business priorities into clear, effective marketing strategies.
• Own the development and execution of marketing strategies that increase awareness, adoption, and engagement across B2C and B2B audiences.
• Execute integrated multi-channel campaigns (email, web, collateral, digital experiences), with high-quality delivery on tight timelines.
• Translate sophisticated products and services into clear, customer-focused messaging across the customer journey.
• Support product and service marketing initiatives, including campaign strategy, product launches, asset development, and lifecycle communications.
• Manage multiple complex initiatives simultaneously in a fast-paced, matrixed environment, with strong project management and organizational skills and exceptional attention to detail.
• Collaborate, influence, and build partnerships across cross-functional teams to drive business priorities and strategic initiatives.

Requirements

Bachelor’s degree required; ideally with a background in marketing or communications/writing.

Skills

• Show success developing and implementing integrated, multi-channel marketing and communications campaigns that drive measurable business outcomes.
• Experience owning the development and execution of marketing strategies that increase awareness, adoption, and engagement across B2C and B2B audiences.
• Proficiency in the end-to-end execution of integrated multi-channel campaigns (email, web, collateral, digital experiences), with high-quality delivery on tight timelines.
• Ability to serve as a marketing subject matter expert, providing strategic guidance and contributing to growth opportunities across the organization.
• Strong writing, editing, and content development skills, with the ability to translate sophisticated products and services into clear, customer-focused messaging across the customer journey.
• Data-driven mentality with experience leveraging performance metrics and customer insights to optimize campaigns, engagement, and customer experience.
• Proactive, adaptable approach capable of identifying and driving growth, optimization, and continuous improvement opportunities.
• Proficiency in PowerPoint, Excel, Outlook, Word; experience with Salesforce, Tableau, Workfront, CMS tools, or similar platforms a plus.
• Knowledge of Fidelity, financial services, or philanthropy preferred.