Senior Manager, Marketing

Strategy & Leadership

• Develop and own a multi-year marketing strategy aligned with NorthStar’s growth objectives and corporate vision.
• Translate corporate and commercial strategies into cohesive brand positioning, messaging frameworks, and execution roadmaps.
• Serve as a strategic advisor to senior leadership on market positioning, communications, and growth opportunities.

Brand & Corporate Development

• Own and protect the NorthStar brand across all external channels and experiences.
• Establish and enforce brand governance, ensuring consistency and regulatory compliance.
• Lead executive-level messaging for key announcements, partnerships, and market-facing initiatives.

Digital, Content & Channel Excellence

• Lead strategy and continuous optimization of corporate and product digital platforms.
• Build and execute a data-driven content strategy that supports customer engagement, pipeline growth, and thought leadership.
• Own social media and digital channel strategy, with defined KPIs and performance accountability.

Commercial Enablement & Market Presence

• Align closely with Sales and Commercial teams to ensure marketing programs directly support pipeline development and revenue objectives.
• Own NorthStar’s conference and external event strategy, ensuring strong ROI and brand impact.

Performance, Budget & Analytics

• Own marketing budget, forecasting, ROI measurement, and continuous performance improvement.
• Establish marketing dashboards and executive reporting tied to business outcomes.

People & Partnerships

• Build, lead, and scale a high-performing marketing communications team.
• Manage external agencies and partners to deliver best-in-class creative and execution.

Minimum Education/Experience Required:

• Bachelor’s degree in Marketing or Business and minimum eight (8) years of Marketing experience; or equivalent combination of education and experience.
• The following experience is also required: Strategic marketing leadership with strong brand and messaging expertise. Digital and content marketing excellence, including website, social, and channel performance. Commercial partnership experience supporting pipeline and revenue growth. Budget ownership and analytics tied to measurable business outcomes.

Preferred Education/Experience:

• In-depth understanding of FDA regulations promoting to promotional activities and in-depth understanding of Regulatory and Leal Review of marketing materials preferred.