Senior Manager, Advertising Account Management, MAP - Demo Specialist Lead

About the role

The Senior Manager, Demo Specialist Lead is responsible for driving demo revenue, shaping go-to-market approach, and leading a team of specialists to deliver high impact, scalable programs.

What you'll do...

• Drive demo revenue performance, pipeline, adoption, and growth across supplier segments
• Define and evolve demo strategy, including positioning, packaging, and integration into MAP campaigns
• Partner with Sales and Account Management leadership to shape go-to-market strategy, influence pitches, and drive shared demo revenue goals
• Identify and scale new revenue opportunities, use cases, and vertical specific strategies
• Lead, coach, and develop a team of Demo Specialists, setting clear priorities, building capabilities, and driving accountability to revenue and operational KPIs
• Oversee the end to end demo lifecycle from strategy through execution, reporting, and billing, ensuring quality, consistency, and client satisfaction
• Build and scale standardized processes that improve efficiency while supporting client needs
• Partner cross-functionally with Client Success, Operations, and third party teams to ensure seamless execution and delivery
• Identify and resolve operational gaps to improve speed, accuracy, and scalability
• Serve as the central leader for all demo related initiatives, aligning Sales, Account Management, and Operations
• Partner with Measurement and Analytics to enhance reporting, insights, and performance storytelling
• Define and track KPIs, delivering clear insights on demo performance, revenue impact, and growth opportunities
• Translate performance data into actionable recommendations that inform future strategy
• Contribute to QBRs and annual planning, ensuring demos are positioned as a core growth driver

Qualifications

• 8+ years of experience in account management, sales, retail media, or related fields
• 3+ years of experience leading others, with a hands-on leadership style
• Proven track record of driving revenue growth and influencing go-to-market strategy
• Experience with retail media, experiential marketing, or in-store programs preferred
• Strong understanding of cross-functional workflows across Sales, Account Management, and Operations
• Demonstrated ability to build and scale processes in a growing business
• Data-driven mindset with the ability to translate insights into strategy
• Excellent client-facing communication and executive presence

Benefits

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!