Senior Living Sales Specialist

About The Geneva Suites

The Geneva Suites provides small, residential assisted living homes throughout the Twin Cities. We specialize in higher-acuity care in a true home setting where dignity, safety, and meaningful engagement come first. Our mission is simple: We build exceptional teams through CARES to enhance lives.

Responsibilities

• Build and maintain referral networks with both traditional (hospitals, TCUs, assisted livings…) and nontraditional sources (wealth managers, fiduciaries, churches, community leaders…).
• Engage in consistent, in-person networking near Geneva Suites locations.
• Represent The Geneva Suites™ with warmth, professionalism, and deep knowledge of our care model.
• Promptly respond to inquiries from families and referral partners.
• Guide prospective residents and families through tours, assessments, and admissions steps.
• Use active listening to build trust and personalize each family’s experience.
• Serve as a consistent point of contact from first inquiry through move-in.
• Conduct private tours in our homes with empathy and confidence.
• Clearly communicate what sets The Geneva Suites™ apart—our care ratios, home environments, and resident-centered model.
• Coordinate follow-up promptly and personally.
• Limited travel outside Minnesota (company paid).

Requirements

• Proven track record in consultative sales.
• Demonstrated success converting qualified leads into commitments, ideally in senior living, healthcare, or other high-trust service environments.
• Strong referral relationship builder.
• Experienced in developing and maintaining professional networks with hospitals, discharge planners, social workers, senior living communities, fiduciaries, and community organizations.
• High level of emotional intelligence—Able to support families navigating difficult care decisions with empathy, patience, and clear communication.
• Disciplined follow-through and responsiveness—Consistently follows up on inquiries, referrals, tours, and assessments in a timely and organized manner.
• Comfortable conducting in-home or community tours—able to confidently walk families through care environments while addressing questions, concerns, and decision factors.
• Ability to clearly articulate value—Effectively communicates the differentiators of The Geneva Suites™ model, including care ratios, home environment, and resident-centered approach.
• Self-directed and performance-driven—motivated by measurable outcomes such as occupancy growth, move-ins, and referral development.
• Community presence and networking ability—comfortable representing the organization at community events, meetings, and professional gatherings to generate awareness and referrals.
• Strong listening and discovery skills—Able to uncover family priorities, care needs, financial considerations, and decision timelines to guide appropriate next steps.
• Hightly organized pipeline manager—Skilled at tracking inquiries, referral sources, and followup actions to ensure no prospective resident or partner relationship is overlooked.

Qualifications

• 2+ years of experience in consultative sales, outreach, or admissions—preferably in senior care, healthcare, or a related industry.
• Strong interpersonal communication, organization, and emotional intelligence.
• Comfort with in-person relationship development and public speaking.
• Proficiency with CRM systems, email platforms, and calendar management.
• Valid driver’s license and reliable transportation for travel across Geneva Suites™ locations and local referral sources.
• Passion for serving seniors and their families with dignity and compassion.