Senior Living Sales Specialist

About the role

At Resort Lifestyle Communities (RLC) – Copper Springs Retirement, we are seeking a relationship-driven, consultative sales professional.

Responsibilities

• Drive & Sustain Occupancy Growth
• Execute a strategic sales and marketing plan to increase and stabilize occupancy
• Balance near-term move-ins with long-term pipeline and waitlist development
• Maintain consistent, thoughtful follow-up with prospects based on readiness and timing
• Keep CRM accurate and up to date to reflect relationship progress and next steps
• Deliver a Consultative, Relationship-Focused Experience
• Conduct welcoming, personalized tours that focus on lifestyle fit and individual needs
• Build trust with seniors and their families through empathy, patience, and understanding
• Guide prospects through decision-making at a pace that feels comfortable and informed
• Develop & Nurture Lead Sources
• Develop lasting relationships with referral partners, including: Senior living professionals, Community organizations, Local influencers and service providers
• Participate in outreach, events, and networking to create consistent, high-quality interest
• Cultivate future residents early to develop a strong waitlist
• Contribute to Ongoing Success
• Monitor key metrics such as occupancy trends, pipeline health, and conversion timelines
• Partner with leadership to adjust strategies based on community needs
• Provide consistent updates on prospect engagement, outreach efforts, and opportunities

Requirements

• 2+ years of relationship-driven, consultative sales experience
• Demonstrated ability to:
• Grow or maintain occupancy
• Manage a sales pipeline with consistent follow-up
• Build trust with clients through longer decision cycles

Key Skills & Strengths

• Strong relationship builder with a thoughtful, consultative approach
• Ability to balance patience with forward momentum
• High emotional intelligence when working with seniors and families
• Organized and consistent with CRM and follow-up practices
• Comfortable with outreach and engagement, with a focus on quality over volume

Work Requirements

• Tuesday–Saturday schedule, with occasional evenings and events
• Reliable transportation for outreach and community engagement
• Ability to stay active while conducting tours and interacting throughout the day

Benefits

• Competitive compensation and benefits
• Access your pay anytime
• $341 benefit stipend per pay period to apply toward:
• Health, Dental, Vision
• Life Insurance
• Short- & Long-Term Disability
• HSA, FSA, LAS
• Accident & Hospital Indemnity
• Legal & Identity Theft Protection
• Paid Time Off
• 401(k) with employer match