Senior Lifecycle Marketing Manager, Cross-Sell

Overview

Rippling provides a unified platform for HR, IT, and Finance operations, streamlining processes such as onboarding and managing employee lifecycles.

Company Information

Based in San Francisco, CA, Rippling has raised over $1.4 billion from leading investors and has been recognized as one of America's best startup employers by Forbes. Candidate safety is prioritized; all official communications come from @Rippling.com addresses.

Responsibilities

• Own & execute lifecycle campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
• Analyze lifecycle performance across touchpoints; kill what isn't working, double down on what is, and write the Snowflake queries to prove it either way.
• Build and scale customer journeys in Iterable that move customers from awareness to demo booked to closed. Implement lifecycle hierarchy logic with MOps, enforce accurate entry/exit criteria, and expand journeys across the multi-product suite.
• Drive product launches through GA comms, vertical-specific messaging plays, and PLG sequences that convert engagement into pipeline.
• Identify and activate behavioral and firmographic triggers—funding rounds, headcount changes, product usage signals—and build campaigns that turn them into SQOs.
• Expand on existing engagement signals by cleaning up unused sequences, testing new signals, and implementing corresponding campaigns to support e.g., customer raises new funding round.
• Be the connective tissue between marketing, sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly.

Requirements

• 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.
• Proven track record of using lifecycle marketing to improve activation, retention, and customer LTV.
• Fluency in Salesforce data model: campaign members, lead/contact records, MQL routing logic—self-serve on SFDC reports and spot data problems before they become seller complaints.
• Experience with marketing automation/email marketing software (Iterable) specifically building multi-step nurture campaigns.
• Strong project management instincts—track your own work, hit deadlines without being chased, and know when to escalate vs. resolve independently.
• Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact.
• Comfortable operating at the intersection of sales and marketing—understand that sellers have commercial relationships to protect and coordinate accordingly.
• Experience with Outreach or similar sales sequencing tools is a plus.
• A sharp communicator; synthesize a complicated ops issue into a one-line Slack for a sales leader.
• Comfortable operating in a fast-paced environment—you're energized by experimentation and rapid iteration.

Qualifications

• Experience with Salesforce data model: campaign members, lead/contact records, MQL routing logic—self-serve on SFDC reports and spot data problems before they become seller complaints.
• Experience with marketing automation/email marketing software (Iterable) specifically building multi-step nurture campaigns.
• Strong project management instincts—track your own work, hit deadlines without being chased, and know when to escalate vs. resolve independently.
• Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact.
• Comfortable operating at the intersection of sales and marketing—understand that sellers have commercial relationships to protect and coordinate accordingly.
• Experience with Outreach or similar sales sequencing tools is a plus.
• A sharp communicator; synthesize a complicated ops issue into a one-line Slack for a sales leader.
• Comfortable operating in a fast-paced environment—you're energized by experimentation and rapid iteration.

Benefits

Rippling offers a competitive salary, comprehensive benefits, and equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

Pay

The pay range for this role is: 156,000 - 195,000 USD per year (US)

Schedule

This role is Hybrid (San Francisco, CA, US) and Hybrid (New York, NY, US).

Contact

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.