Senior Lifecycle Marketing Manager, Cross-Sell

About the role

Rippling is a company that brings together all of the workforce systems for businesses, allowing them to manage and automate every part of the employee lifecycle in a single system. This includes onboarding, where you can hire a new employee and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Responsibilities

• Own & execute lifecycle campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
• Analyze lifecycle performance across touchpoints; kill what isn't working, double down on what is, and write the Snowflake queries to prove it either way.
• Build and scale customer journeys in Iterable that move customers from awareness to demo booked to closed. Implement lifecycle hierarchy logic with MOps, enforce accurate entry/exit criteria, and expand journeys across the multi-product suite.
• Drive product launches through GA comms, vertical-specific messaging plays, and PLG sequences that convert engagement into pipeline.
• Identify and activate behavioral and firmographic triggers—funding rounds, headcount changes, product usage signals—and build campaigns that turn them into SQOs.
• Expand on existing engagement signals by cleaning up unused sequences, testing new signals and implementing corresponding campaigns to support e.g. customer raises new funding round.
• Be the connective tissue between marketing, sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly.

Requirements

• 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.
• Proven track record of using lifecycle marketing to improve activation, retention, and customer LTV.
• Fluency in Salesforce data model: campaign members, lead/contact records, MQL routing logic— you can self-serve on SFDC reports and spot data problems before they become seller complaints.
• Experience with marketing automation/email marketing software (Iterable) specifically building multi-step nurture campaigns.
• Strong project management instincts— you track your own work, hit deadlines without being chased, and know when to escalate vs. resolve independently.
• Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact.
• Comfortable operating at the intersection of sales and marketing— you understand that sellers have commercial relationships to protect and you coordinate accordingly.

Qualifications

• Experience with Outreach or similar sales sequencing tools is a plus.
• A sharp communicator; you can synthesize a complicated ops issue into a one-line Slack for a sales leader.
• Comfortable operating in a fast-paced environment—you're energized by experimentation and rapid iteration.

Skills

• Strong analytical skills.
• Excellent project management and organizational skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Experience with Salesforce and Iterable.

Benefits

• Rippling is an equal opportunity employer.
• We are committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.
• The company offers a competitive salary + benefits + equity.
• Office-based employees must work at least three days a week.

Pay

The pay range for this role is: 156,000 - 195,000 USD per year (US).

Schedule

This role is Hybrid (San Francisco, CA, US) and Hybrid (New York, NY, US).