Senior Lifecycle Marketing Manager

Maven Clinic is the world's largest virtual clinic for women and families, partnering with over 2,300 employers and health plans to provide end-to-end women's and family health programs. These programs span fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife, improving clinical outcomes, reducing healthcare costs, and expanding equitable access to high-quality care. Maven also offers direct access to virtual care across 30+ specialties and dedicated hormone and GLP-1 care programs through its consumer platform.

About the Role

This is a senior individual contributor role with significant strategic ownership. You’ll build and run the full lifecycle engine for Maven’s consumer products—from first touch through long-term retention—working alongside a lean, cross-functional team of engineers, product managers, and marketers. This is a remote role open to candidates based in the United States, with a strong preference for those based in San Francisco.

Responsibilities

• Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys such as Rx notifications, refill reminders, and clinical milestone communications.
• Lead lifecycle go-to-market for new program launches, owning the full communications plan from pre-launch nurture through post-launch engagement and ongoing retention.
• Build and operate automated flows directly in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QA.
• Act as a system steward for lifecycle infrastructure: maintain journey hygiene, integration health, and a clean, scalable Braze architecture as the consumer product evolves.
• Partner closely with engineering on event schema design, data triggers, and Braze integrations; write requirements for backend events, read data specs, and debug why triggers aren’t firing.
• Design and use AI-assisted tools to draft email copy and rapidly prototype designs, then route through Maven’s content and design teams for review.
• Maintain and evolve a modular email design system to ensure production remains fast and scalable.
• Own the lifecycle experimentation program: design A/B tests across subject lines, copy, timing, and flow logic; analyze results rigorously; and report on what is truly driving conversion, retention, and LTV.
• Monitor funnel performance proactively and translate insights into roadmap recommendations; identify drop-off patterns, onboarding friction, and engagement gaps, and advocate for product improvements with the PM team.
• Close the feedback loop between member behavior and content strategy by analyzing replies, unsubscribe signals, and engagement data to surface qualitative insights that inform product, clinical, and content messaging.
• Ensure all lifecycle communications meet HIPAA and healthcare compliance requirements, with a strong understanding of how to communicate sensitively in a regulated health context.
• Collaborate cross-functionally with product, engineering, clinical, and content teams to ensure lifecycle is fully integrated into the member experience.

Requirements

• 5–8 years of experience in lifecycle marketing, with meaningful time in DTC health, wellness, or similarly trust-sensitive and regulated consumer categories.
• Deep fluency across the full DTC lifecycle funnel: acquisition nurture, abandoned checkout/consultation, post-purchase onboarding, win-back, loyalty, and healthcare-specific journeys such as Rx management, refill reminders, and clinical program engagement.
• Braze power user experience required: you’ve built complex canvases, multi-step event-triggered flows, Liquid logic personalization, A/B experiments, and segmentation yourself—not just managed others who have.
• Strong technical and data fluency: you can read event schemas, write trigger specs, cross-reference tracking plans, and troubleshoot flow issues without translation.
• Experience leading lifecycle for new product or program launches, not just maintaining existing flows.
• Strong product instincts: you synthesize lifecycle insights into roadmap recommendations and can engage effectively with PMs on product direction.
• Working knowledge of email deliverability, list hygiene, and domain authentication, with an understanding of scaling risks and prevention strategies.
• HIPAA-aware and healthcare-savvy, with an ability to communicate appropriately in regulated health contexts without prompting.
• Comfortable using AI tools to accelerate copy drafting and design iteration, producing outputs that require light editing rather than full rewrites.
• Strong analytical instincts: you own lifecycle performance reporting, distinguish signal from noise, and build clear cases for investment decisions.
• Familiarity with Mixpanel for funnel analysis strongly preferred.
• Working knowledge of Customer.io strongly preferred.

Pay

The base salary range for this role is $136,000 - $160,000 per year. You will also be entitled to receive equity and benefits.

Benefits

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning, and pediatrics.
• Whole-self care through wellness partnerships.
• Hybrid work, in-office meals, and work-together days.
• 16 weeks 100% paid parental leave and new parent stipend (for employees who've been with Maven for 1 year+).
• Annual professional development stipend and access to a personal career coach through Maven for Mavens.
• 401K matching for US-based employees, with immediate vesting.