Senior Lifecycle Marketing Manager

About The Role

You'll own the user journey from first touch to power user, designing and optimizing email campaigns, in-product messaging, and cross-channel experiences that activate new users, drive engagement, and convert casual users into Weekly Active Creators. This means building sophisticated automation flows in customer.io, running rigorous A/B tests, and creating campaigns that balance automation with authenticity across cultures and continents.

What You'll Do

• Design and execute lifecycle marketing campaigns across email, in-app, and push notifications, building sophisticated automation flows in customer.io
• Optimize key conversion points including onboarding completion, first meaningful creation, free-to-paid conversion, and Weekly Active Creator status
• Run rigorous A/B tests on messaging, timing, and campaign structure, analyzing performance and user behavior data to inform strategy
• Increase user activation rates, improve conversion at critical funnel stages, and reduce time-to-value through optimized onboarding flows
• Adapt campaigns for international markets, considering cultural nuances, time zones, and local behaviors
• Partner with Marketing, Product, and Customer Experience to align lifecycle campaigns with brand voice, coordinate feature launches, and incorporate user feedback

What You'll Bring

• 5–8 years of marketing experience with 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs
• Customer.io expertise with experience building and managing complex lifecycle campaigns and deep knowledge of the platform
• B2C and B2B fluency with an understanding of how to market to both individual consumers and business customers, including experience managing campaigns for international, multi-market user bases
• Data-driven mindset with comfort using analytics tools and building dashboards, paired with experimental rigor in designing A/B tests and understanding statistical significance
• Excellent writing skills with the ability to craft compelling, on-brand copy that drives action
• Experience with internationalization and localization programs, familiarity with PLG strategies and metrics, or SQL and data analysis skills (Nice to have)