Senior Lifecycle Marketing Manager

This role will drive performance marketing initiatives focused on efficient acquisition, testing, and measurable revenue contribution. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Create and enhance automated lifecycle journeys to engage users
• Lead development and execution of lifecycle marketing campaigns
• Design programs to facilitate transitions from free to paid services
• Manage all aspects of lifecycle campaign execution and analysis
• Collaborate with cross-functional teams to refine audience engagement strategy
• Analyze performance data to optimize lifecycle marketing effectiveness
• Provide expertise in email marketing best practices across the team

Qualifications

• 5+ years in lifecycle, CRM, or growth marketing, ideally in B2B SaaS
• Strong background in nurturing and automated lifecycle campaigns
• Expertise in onboarding, activation, and self-service revenue programs
• Proficiency in Marketo or Iterable for email campaigns
• Exceptional email marketing skills including copywriting and testing
• Ability to leverage engagement data for campaign optimization
• Strong coordination skills across multiple teams
• Detail-oriented approach to segmentation and email design knowledge

Pay

$115,200 – $194,400 annually

Benefits

• Health, financial, and well-being support
• Flexible Paid Time Off
• Diverse Team Member Resource Groups
• Equity Compensation and Employee Stock Purchase Plan
• Growth and Development financial support
• Parental Leave programs