Senior Lead, Marketing Experience Optimization

About the role

The team sits within the Marketing function and is responsible for managing digital experiences across both B2B and consumer audiences, primarily supporting U.S.-based websites and content. The team consists of writers, testing specialists, and a user researcher, all focused on optimizing performance and improving user engagement. This role reports to Manager of Consumer Insights and Experience. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Responsibilities

• Lead optimization of digital experiences with a strong focus on B2B marketing initiatives (approx. 90% B2B, 10% consumer)
• Analyze digital performance data and identify opportunities for improvement across web experiences
• Design, execute, and manage A/B tests and optimization initiatives to enhance user engagement and conversion
• Translate insights into actionable recommendations and implement improvements across digital platforms
• Continuously monitor performance metrics and refine strategies based on results
• Partner with cross-functional teams including marketing, content, and analytics to align on optimization strategies
• Support ongoing testing cycles (analyze â propose â activate â measure â iterate)
• Contribute to improving overall digital experience across U.S. websites and marketing channels

Requirements

• Google Analytics (web analytics and performance tracking)
• PathFactory (content engagement and experience platform)
• Demandbase (B2B marketing and account-based marketing platform)
• Experience in B2B digital marketing and experience optimization
• Strong understanding of website performance metrics and optimization strategies
• Hands-on experience using marketing technology platforms for performance analysis and testing
• Proven ability to execute and manage optimization cycles from analysis through implementation
• Experience working with cross-functional marketing and digital teams

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Business, or a related field

Skills

• Experience with additional testing or analytics tools (e.g., Hotjar or similar platforms)
• Exposure to marketing automation platforms such as Eloqua

Benefits

• For Your Health: Enjoy day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose tax-advantaged HSA and FSA accounts to make everyday care more affordable.
• For Your Protection: We've got your back with company-paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short- and long-term disability. You can also opt into a legal plan, pet insurance, and travel accident coverage.
• For Your Family: From adoption assistance and fertility planning coverage to caregiver support, we're here for every chapter. Access Dependent Care FSA for possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.
• For Your Future: Build toward what's next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP). Tap financial wellness resources, career coaching, and optional long-term care insurance to plan confidently.
• For You: Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for non-exempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events that make it easy to give back.
• For Your Wellness: Access 24/7 support including professional therapy, coaching, and emotional well-being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.

Pay

The U.S. base salary range for this position is $82,700.00 - $120,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, full-time non-sales positions may be eligible to participate in TransUnion's annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion Overview

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver's seat of their professional developmentâ while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that's why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

TransUnion's Internal Job Title

Sr Consultant, Business Processes