Senior Marketing Analytics Lead

What You’ll Do

• Lead end-to-end analytics projects supporting global marketing and communications programs.
• Develop measurement frameworks aligned to business objectives and marketing KPIs.
• Translate business questions into analytical approaches and actionable insights.
• Partner with marketing leadership to influence campaign strategy, budget allocation, and channel optimization.
• Design and implement reporting frameworks across digital, content, brand, and demand-generation initiatives.
• Own dashboards and executive-ready reporting that drive decision-making.
• Conduct attribution modeling, campaign performance analysis, and ROI assessments.
• Ensure data integrity, consistency, and best practices in measurement methodologies.
• Collaborate with data engineering and technology teams to enhance data pipelines and analytics capabilities.
• Champion the adoption of advanced analytics techniques where appropriate (e.g., predictive modeling, segmentation, marketing mix modeling).
• Act as a trusted advisor to marketing, communications, and business stakeholders, presenting insights and recommendations to senior leaders in a clear, compelling manner.
• Manage cross-functional relationships across regions and business units in a global environment.
• Mentor junior analysts and provide guidance on analytical rigor and storytelling.
• Support the firm building scalable marketing analytics capabilities.
• Contribute to the evolution of analytics best practices within the function.

What You’ll Bring

• 5-7 years of experience in marketing & communications technology.
• User-first thinker who believes good architecture enables great experiences.
• Strong experience in digital platforms, intranets, or enterprise web ecosystems.
• Experience with Microsoft systems including SharePoint, Viva Engage, Co-Pilot preferred.
• Deep understanding of system integrations, APIs, identity, search, and content platforms.
• Comfort translating between technical teams and non-technical stakeholders.
• Pragmatic problem-solver who knows when to innovate and when to standardize.
• Collaborative partner who enjoys working across IT, internal communications, and business teams.
• Curious, adaptable, and motivated by building things that people actually use.
• Client-first mentality.
• Intent work ethic.
• Collaborative spirit and problem-solving approach.