Senior Manager Marketing Analytics

Key Responsibilities

• Lead the execution or usage of the Digital marketing analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you.
• Manage demand for insights and analytics. Oversee the collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources. Lead the delivery of analytics services to stakeholders within the eCom market. Ensure analytical results drive consumer experience and business impact and help achieve market sales plans.
• Drive collaboration on critical data quality projects in areas such as analytics implementation, database integration, tag management, qualitative data, etc.
• Provide analytics services to stakeholders within the eCom market + Retail.
• Ensure analytics results drive consumer experience and business impact and help achieve market sales plans.
• Lead or support assigned projects in areas such as analytics implementation, database integration, tag management, qualitative data, etc.
• Lead and support team of 2 analysts responsible for different areas of the business

Consulting

• Support stakeholders in your area of responsibility in the use of digital analytics to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities.
• Provide stakeholders with actionable recommendations and calls for action based on your gathered insights. Translate gathered insights into engaging, actionable and easy to digest insights presentations.
• Maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights.
• Drive the implementation and use of data driven decision processes, in line with a fact-based decision culture.

Reporting

• Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility in alignment with Global Digital Analytics Frameworks and Data Governance.
• Help distill best practice guidance to other markets and other adidas stakeholders to maximize the use of analytics capabilities.

Innovation

• Build a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances.

People Management

• Manage a team of 2+ analysts
• Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
• Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
• Provide team members/direct reports with clear direction and targets that are aligned with business needs and market objectives

Qualifications

• Bachelor’s degree in the field of Business or equivalent
• 6+ years of experience in a Digital Analytics or Digital Marketing
• Experience in eCommerce environment
• Experience in leading a team is a requirement