Senior Lead, Demand Generation

Responsibilities

• Execute targeted account-based marketing campaigns for 'Must-Win' accounts and regional sales goals
• Collaborate with Sales and SDRs to enhance account engagement and pipeline efforts
• Cook up multi-channel campaigns including email, webinars, and content syndication
• Develop sales enablement materials and support outreach communications
• Promote company content and thought leadership to strategic account targets
• Tailor messaging and campaigns in collaboration with Product and Field Marketing teams
• Support pipeline generation goals and monitor campaign performance metrics

Qualifications

• 4-6 years of experience in B2B demand generation, ABM, or campaign marketing
• Proven history of executing integrated marketing campaigns for enterprise sales teams
• Familiarity with ABM programs and pipeline acceleration strategies
• Strong project management and multi-campaign coordination abilities
• Able to work effectively with Sales, SDRs, and Marketing teams in a collaborative setting
• Excellent verbal and written communication skills, with an emphasis on detail orientation
• Adept at managing multiple priorities in a dynamic environment

Benefits

• Access to wellness resources for health and wellness practices
• Wellness Fridays extending through December 2026 for better work-life balance
• Diverse employee benefits and perks information available on the career site