Senior Integrated Marketing Lead

About the role

WHOOP is hiring a Senior Integrated Marketing Lead to ensure brand and product strategies land cohesively and effectively in the market. This role connects creative development to in-market execution, translating campaign strategy into clear, sequenced, cross-channel go-to-market plans. You will drive integrated marketing planning, stakeholder alignment, launch readiness, and performance accountability across major brand campaigns, product launches, and cultural moments. This role requires someone who thinks in systems, operates with precision, understands how to influence decision-making, and understands how a single campaign idea becomes a full-funnel market experience. The successful candidate must be prepared to work out of our Boston HQ.

Responsibilities

• Translate brand and product campaign strategy into integrated marketing plans, defining channel roles, sequencing, and market-facing rollout across paid, owned, retail, partnership, and regional touchpoints
• Partner closely with the Senior Brand Manager to translate creative briefs and campaign narratives into cohesive, full-funnel marketing plans, ensuring plans preserve the strategic intent and creative ambition of the brief as work moves into market
• Lead cross-functional alignment across Media, Product Marketing, Growth, Sports & Talent, PR, Lifecycle, Wholesale, Web, and Country teams to define how campaigns come to life across channels and markets, ensuring creative assets deploy to maximize reach, relevance, and cumulative brand impact
• Define launch readiness requirements, key milestones, and success criteria; ensure campaigns go to market as briefed and on strategy, with full cross-functional alignment
• Own in-market campaign performance tracking in partnership with Analytics; deliver post-campaign reporting that synthesizes what worked, what didn't, and what changes for next time
• Ensure channel plans reflect strategic priorities and creative intent, identifying dependencies, surfacing risks, and resolving cross-functional tradeoffs to maintain speed and quality
• Work across Sports & Talent, Social, PR, and Wholesale to ensure brand campaigns are accounted for in partner, editorial, and retail calendars
• Identify gaps in how campaigns translate from brief to market and recommend solutions

Qualifications

• 8+ years of experience in integrated marketing, go-to-market leadership, or cross-channel campaign management within a high-growth consumer technology
• Proven experience leading complex, multi-channel product launches or brand campaigns from planning through performance reporting – not just managing timelines, but shaping how work shows up in market
• Strong understanding of full-funnel marketing strategy and channel orchestration
• Demonstrated ability to influence and align senior cross-functional stakeholders
• Exceptional organizational and project management skills in fast-paced environments
• Data-driven mindset with experience defining KPIs and translating performance insights into optimization recommendations
• Clear communicator with the ability to distill strategic priorities into executable GTM plans
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience.

Pay

The U.S. base salary range for this full-time position is $130,000 - $170,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.