Senior Growth Marketing Manager (Growth Hacker)

About the role

We are seeking an exceptional Senior Growth Marketing Manager (Growth Hacker) to join our Growth Marketing team (within the Growth team in the Product org). This role will report to the VP of Growth Marketing. You will be responsible for driving member sign-up and engagement with Garner, including owning experimentation to optimize existing marketing channels, launching new marketing channels, and building our personalized engagement engine (based on a member’s profile & behaviors, triggering unique member communication journeys).

Responsibilities

• Own KPIs related to sign-up rate and engagement (app usage, reimbursement with Garner) across our book of business
• Own full-funnel, high volume experimentation: You can run multiple high-velocity A/B and multivariate tests weekly across email, SMS, direct mail, push notifications to drive sign-up and engagement KPIs
• Launch new marketing channels & tactics: Innovate to develop new marketing tactics & channels that help us drive member sign-up and engagement with Garner - end-to-end design and execution - including strategy & concept design, business case / ROI proposal & analysis, testing & iteration, and reporting to leadership on performance
• Build segmentation & personalized journeys: Build capability for segmenting, targeting, and personalizing member journeys through complex, automated workflows in Iterable that leverage multiple data sources (health triggers, demographics, Garner engagement) to deliver 1:1 personalization at scale
• Build scalable processes & AI tools: You will build our “growth tech stack,” automate workflows, build AI tools (eg coding & QA agents in Iterable, reporting & campaign optimization, personalized messages to members), and create automated dashboards to analyze and optimize campaign performance
• Collaborate cross-functionally: Partner with other Product teams, Client Management, Engineering, Revenue Operations, and Data

Requirements

• 5-8+ years of B2C marketing experience and a proven Growth Hacker: Strong experience in Growth at high-growth tech, health tech, or ecommerce company (in a growth marketing, growth hacking, growth product, lifecycle marketing, or similar role)
• Results-oriented strategic problem solver who is analytical, creative & innovative, results-driven, and excited to build new capabilities to increase our sophistication in B2C marketing
• Proven track record with experimentation, including high volume A/B testing driving real quantitative results
• A technical marketer who has strong proficiency in marketing automation platforms (preferably Iterable) executing campaign builds & leveraging HTML/CSS for basic email template customization
• Personalization expert, with deep experience in segmentation, targeting, and executing personalized member journeys
• Strong critical thinking & problem solving skills - able to break down complex problems with logic, structure, and supporting in-depth analysis
• Strong project management skills - ability to juggle multiple priorities, meet deadlines, and work cross-functionally
• A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback.

Qualifications

• Experience in healthcare technology or related fields
• Understanding of healthcare market dynamics and consumer behavior
• Knowledge of healthcare policy and regulations

Skills

• Strong analytical and problem-solving skills
• Experience with marketing automation platforms (e.g., Iterable)
• Proficiency in HTML/CSS for email template customization
• Experience with data analysis and interpretation
• Ability to manage multiple projects simultaneously
• Excellent communication and collaboration skills

Benefits

Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health and more.

Pay

The target salary range for this position is $151,000 - $170,000.

Schedule

This role will be based in our New York City office (in the Financial District). You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday.