Senior Managing Consultant, Advisors & Consulting Services, Marketing - Marketing Growth Hacker

About the Role

Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.

Responsibilities

• Lead complex Acquisition and Lifecycle Management engagements for clients, defining approach by aligning priorities, goals and trends across a range of industries and problem statements
• Lead the development of marketing strategies and campaigns for regional and global clients by working with technology and data
• Own senior client relationships from mid-level to C-suite
• Serve as a trusted client business advisor and generate enthusiasm for the Mastercard team as strategic partners
• Support marketing strategies from opportunity identification through to execution, oversee performance and operations, and engage with clients to validate strategy and discuss results
• Define, prioritize and oversee the activities for team workstreams & sprints to achieve client objectives
• Orchestrate project activities and strategies across marketing channels to align with broader client business objectives
• Develop testing plans and learning agendas to evaluate performance, define learnings and optimize programs
• Manage day-to-day projects and make tactical decisions
• Propose and socialize new solutions, channels and communication formats for media/marketing investment consideration
• Proactively identify opportunities to improve operations and marketing activities to better drive growth and favorable KPIs
• Serve as a leader within the Advisors & Consulting Services team who role models and inspires a Growth Hacking mindset
• Guide team through complex problem solving to business-focused solutions and recommendations that drive client value
• Motivate the project delivery team to produce superior quality deliverables, and create a collaborative and inclusive environment for all levels
• Own relationships with internal Mastercard stakeholders including Product and Business Development to scope projects, create relevant solutions for clients, and build the firm's intellectual capital
• Share marketplace perspectives and insights on an ongoing basis, including best-in-class marketing solutions and performance expectations
• Lead on-the-job training, coaching, and mentorship to both direct and outside team members

Qualifications

• Undergraduate degree with work experience in marketing across one or more of the following fields: digital marketing, direct response marketing, offline marketing activities/campaigns, media management and planning, digital and social media campaigns, digital customer experience, end-to-end product launches, ad-tech and mar-tech ecosystems
• Experience coaching and leading teams across large, strategic engagements with third parties
• Experience leading vendor and senior client relationships
• Deep knowledge of business KPIs, financials, and organizational leadership
• Ability to identify new business development opportunities and adjacencies, and experience leading proposal development and scoping of new opportunities
• Experience generating new knowledge or creating innovative solutions, ability to provide industry perspectives and thought leadership
• Advanced Word, Excel, and PowerPoint skills
• Ability to leverage AI agents & capabilities to improve team knowledge & productivity
• Ability to lead multiple projects and clients in a fast-paced, deadline-driven environment
• Ability to communicate effectively in English and the local office language (if applicable)
• Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs
• Ability to travel to client sites on a semi-regular basis to lead project-related activities including discovery, kick-off, deep-dive workshops, stakeholder interviews, and/or executive read-outs

Preferred Skills

• Marketing and campaign experience from agency environment
• Marketing automation (communication journeys), promotional campaign strategy/execution, and data analytics (communication analysis, data analysis)
• Digital performance media (Facebook, Google, programmatic, SEM, SEO)
• CRM Platforms, such as: Salesforce, Oracle Dynamics, Adobe Cloud, Appsflyer, Adjust and Firebase
• User Experience and Analytics (media, web, app and CRO analysis)
• Some knowledge/experience with content marketing, LCM, data analytics, branding, social and planning
• Relevant industry expertise in financial services, payments, fintech, or other related areas
• MBA or master's degree with specialization in marketing or digital (not required)
• Experience leading delivery and implementation of complex solutions and measuring impact on clients' business