Senior Global Product Marketing Manager, Consumer Digital - Growth

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. The posting includes: "The Opportunity" (intro), "Responsibilities" (list), "Let’s Talk About You" (requirements/qualifications), "Why You'll Love Resmed" (benefits, culture, pay, schedule maybe). Also "About Resmed" (company description). We need to map to headings. We should not repeat job title as heading. No Job ID. We need to use

for each section heading. Use

• for any list of duties/requirements/benefits. Use

  for prose. We must preserve all substantive information, not invent or summarize away detail. Remove boilerplate (cookie/navigation/legal/EEO etc). There's none obvious. We need to include sections only when posting has real specific content. So we can have sections: About the role (intro), Responsibilities, Requirements (or Qualifications), Benefits, Pay, maybe Schedule (if schedule info present). The posting mentions "Employees scheduled to work 30 or more hours per week are eligible for benefits." That's schedule info? It mentions eligibility based on hours. Not explicit schedule like full-time, part-time. Could treat as Schedule section? Might be thin. Better to not create Schedule unless explicit schedule like "Full-time", "Hybrid", etc. Not present. So omit Schedule. Pay: there is salary range: $148,000 - $185,000 USD. So include Pay section. Benefits: list of benefits: comprehensive medical, vision, dental, life, AD&D, short-term and long-term disability insurance, sleep care management, HSA, FSA, commuter benefits, 401(k), ESPP, EAP, tuition assistance, Flexible Time Off (FTO), 11 paid holidays plus 3 floating days, 14 weeks primary caregiver or two weeks secondary caregiver leave. So include Benefits. Requirements/Qualifications: The "Let's Talk About You" section lists experience, skills, etc. Could be Requirements. We'll put as Requirements. Also maybe Skills separate? But we can combine into Requirements. The instruction says prefer few substantive sections over many thin ones. So we can have About the role, Responsibilities, Requirements, Benefits, Pay. We need to preserve all substantive information. Let's extract. Intro: "The Opportunity We're building the future of healthcare and looking for dreamers, builders, and leaders who want to create the best hardware & digital technology experiences. Sleep apnea is just the start. We're building a connected health ecosystem at Resmed and we are looking for the futurists of consumer health to join us. It won’t be easy. Millions of people engage with Resmed every day. Our opportunity is to deepen those relationships by creating more personalized, valuable digital experiences that improve health and drive growth. We’re looking for a Senior Global Product Marketing Manager, Consumer Digital (Growth) to help define how Resmed brings consumer digital products, features, and services to market and how we grow their value over time. You’ll shape the product marketing strategy across the lifecycle: deeply understand consumers and markets, influence what we build, define positioning and value propositions, lead go-to-market, and drive lifetime value. You’ll sit at the intersection of Product, Marketing, Growth, Research, Analytics, Commercial, and regional teams — connecting consumer needs, product strategy, market opportunity, and business impact. We’re looking for a strategic thinker and hands-on builder who thrives in ambiguity, creates clarity quickly, and knows how to turn insight into action." That's the About the role. Responsibilities: bullet list under "Responsibilities" heading with subheadings: Market, Consumer & Growth Strategy; Positioning & Go-to-Market; Lifecycle & Product Growth; Experimentation, Measurement & Optimization; Cross-Functional Leadership. Each has multiple bullet points. We need to output as

  • for any list of duties/requirements/benefits. Should we keep subheadings? Could embed as
  • with bold? But we only allowed

    ,

    • ,

      . No other tags like ? Not prohibited but better to keep simple. Could treat each bullet as

    • and include the subheading text as part of the li. Eg:
    • Market, Consumer & Growth Strategy: Develop deep expertise ...
    . That's okay. We'll preserve all bullet points. Let's extract each bullet: Under Market, Consumer & Growth Strategy: - Develop deep expertise in consumer needs, behaviors, market dynamics, and the competitive landscape - Identify opportunities to grow engagement, retention, and lifetime value across Resmed’s consumer digital portfolio - Build value propositions and business cases grounded in consumer need, health outcomes, commercial potential, and feasibility Positioning & Go-to-Market: - Define segmentation, targeting, positioning and narratives for consumer digital products, features, and services - Lead global go-to-market strategy from early product development through launch, adoption, and optimization for LTV initiatives - Develop strategies across pricing, placement, promotion and build scalable GTM playbooks that enable Marketing, Commercial, and regional teams to execute effectively Lifecycle & Product Growth: - Develop strategies that grow product value beyond launch, from onboarding through long-term engagement - Identify high-value moments where education, content, recommendations, or experiences can drive meaningful action Experimentation, Measurement & Optimization: - Develop hypotheses, design and scale experiments that test new positioning, messages, offerings, and growth initiatives to optimize conversion, engagement, and LTV Cross-Functional Leadership: - Bring clarity, urgency, and structure to complex cross-functional work - Build visibility with senior stakeholders around priorities, progress, and outcomes - Lead through influence and know when to challenge, align, and adapt Now Requirements (Let's Talk About You): Paragraph: "You are a product marketer at heart: deeply curious about consumers, markets, products, and what makes people choose, adopt, and continue using something. You can move comfortably between consumer insight, product strategy, positioning, growth metrics, business models, creative thinking, and executive communication. You thrive when the answer has not yet been defined. You form a point of view, test it, learn quickly, and move from strategy into execution. We’re particularly interested in people with:" Then bullet list (actually it's a list separated by line breaks but not bullet). We'll treat as
    • . Items: - 8+ years of experience in product marketing, ideally across consumer digital products, technology, eCommerce, or related categories - Proven success driving engagement, retention, or lifetime value for health products - Strong experience leading positioning, value proposition development, and go-to-market strategy - Deep understanding of consumer journeys, lifecycle strategy, segmentation, personalization, and digital experience and conversion rate optimization - Experience using market research, consumer insight, behavioral data, competitive intelligence, and experimentation to guide product and marketing decisions - A track record of influencing teams, roadmaps, priorities upstream and downstream - Strong commercial judgment and experience with business cases, pricing, placement, promotion, or new business models - Experience leading cross-functional teams in complex, global, matrixed organizations - Exceptional communication, executive presence, and stakeholder management skills - High ownership, a bias toward action, and comfort operating in ambiguity. - Experience in healthcare, connected devices, consumer technology, subscriptions, platforms, or other recurring consumer businesses is valuable. We'll keep all. Benefits: list from "Why You'll Love Resmed" and later bullet list. Paragraph: "Impact at Scale: Your work will touch millions of lives, empowering better health on a global level. Cutting Edge Culture: We embrace experimentation, agile development, and push the boundaries of digital. Collaborative Community: Join a team of passionate, brilliant minds dedicated to changing the world. Valued and rewarded: We offer a generous comp package, great flexibility, and travel to cool locations as part of this role. We are shaping the future at Resmed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees receive Flexible Time Off (FTO), receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members." We'll turn the benefits list into
      • . Also include the preceding prose as

        . Pay: "Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills. At Resmed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for this position in the United States is: $148,000 - $185,000 USD." We'll put that as

        under Pay heading. We should not include About Resmed? It's company description; could be part of About the role? Might be separate but we can include as About the role? The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we could have About the role (intro + company description). We'll combine the intro and About Resmed paragraph into About the role section. Thus About the role will contain the initial opportunity paragraph plus the About Resmed paragraph (starting "About Resmed Resmed (NYSE, ASX) creates life-changing..."). We need to ensure we don't repeat job title as heading. Already not. Now produce HTML fragment:

        About the role

        ...combined...

        Responsibilities

        • ... etc
        ...

        Requirements

        You are a product marketer at heart: ...

        • ... each bullet
        ...

        Benefits

        Impact at Scale: ...

        • comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance.
        • Employees receive Flexible Time Off (FTO), receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.
        But we also had earlier prose about Impact at Scale etc. We'll include that as

        before the list. Pay:

        Pay

        Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills. At Resmed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for this position in the United States is: $148,000 - $185,00